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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Yahoo set to unveil new homepage Mon Jul 20, 2009 9:34pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] SAN FRANCISCO (Reuters) - Yahoo Inc said it plans to introduce a major overhaul of its Internet home page on Tuesday, as the company strives to make itself more relevant to Web surfers and create new ways to sell advertising. The new homepage blends Yahoo's collection of online content and products with popular social networking services like Facebook and Twitter, representing what a Yahoo official called the most "radical" make-over of the site since its inception more than a decade ago. "It's a sea change in the way we think about products, the way we think about users, and the way we think about our business," Yahoo Senior Vice President of Integrated Consumer Experience Tapan Bhat said in a conference call with reporters ahead of the announcement. The new homepage comes as negotiations between Yahoo and Microsoft Corp on a search and advertising partnership are regaining momentum. Yahoo, which is due to report its second-quarter financial results on Tuesday, is facing increasing competition from Microsoft, following the release of Microsoft's Bing Internet search engine in June. According to comScore, Yahoo's share of the U.S. search market decreased to 19.6 percent in June from 20.1 percent the month before, while Microsoft's search share increased from 8 percent to 8.4 percent. Yahoo's homepage, however, is one of the most visited pages on the Web, and among the most valuable of Yahoo assets. The homepage had more than 100 U.S. million unique visitors a month in June, according to comScore, and 330 million worldwide in May. The new Yahoo homepage is less cluttered than the existing version, showcasing fewer of Yahoo's products and services. A column that runs down the lefthand of the Web page allows users to swap-in various "apps" that preview content from third-party websites like USA Today and Facebook, as well as Yahoo sites, when a user rolls a cursor over them. Yahoo will sell display ads that run alongside the app previews. Yahoo CEO Carol Bartz had previously said that the new homepage was set to go live in the Fall. According to Yahoo's Bhat, the new homepage will be available in the U.S. on Tuesday, and in several other countries in the coming weeks, as a beta product that users can opt-in to receive. The new homepage will become the standard option for all visitors to Yahoo sometime in the fall, he said. (Reporting by Alexei Oreskovic; editing by Carol Bishopric, Gary Hill) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: UPDATE 1-Yahoo set to unveil new homepage also on reuters Blog: YouTube’s mythbusters: When blogs attack "Madoff" bill would charge rich NY inmates for jail Commentary: Three urban myths of healthcare reform More Technology News Warner Music and YouTube still talking on deal India becomes R&D hot spot as high-tech firms cut costs Google cleared in UK defamation suit Barnes & Noble unveils store for digital books EU sets hearing over Google books deal More Technology News... 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