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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared Obama to unveil counterterrorism reforms | Video 1:03am EST Democrats in final push on U.S. healthcare overhaul 1:06am EST U.S. embassy reopens in Yemen after threat | Video 1:26am EST Report shows U.S. healthcare spending growth slows 12:26am EST Jordanian with Qaeda ties killed CIA workers: report 04 Jan 2010 Plunging home prices pull Manhattan buyers back in 12:31am EST U.S. growth prospects deemed bleak in new decade 03 Jan 2010 UPDATE 1-Casino stocks soar on strong Macau gambling revenues 04 Jan 2010 Credit Suisse sued over resorts, $24 billion sought 04 Jan 2010 Indebted Dubai puts on brave face for tower opening | Video 04 Jan 2010 Consumer Electronics Show Tech showcase looks to regain "wow" factor As technology companies make their annual trek to Las Vegas to unveil their coolest gadgets at the Consumer Electronics Show this week, investors are laying bets on another good year for the industry. Full Article Freescale takes aim at tablet market Lenovo unveils ThinkPad design with AMD chips Phones, PCs to drive tech rally into 2010 Wall Street cool on rumored Google phone launch Alexei Oreskovic SAN FRANCISCO Mon Jan 4, 2010 6:06pm EST Related News Phones, PCs to drive tech rally into 2010 Mon, Jan 4 2010 Google to hold Android event in early January Tue, Dec 29 2009 Advocacy groups urge FTC to bar Google-AdMob deal Mon, Dec 28 2009 UPDATE 2-Google says AdMob deal gets FTC review Wed, Dec 23 2009 Google says PC will start in seven seconds or less Fri, Nov 20 2009 SAN FRANCISCO (Reuters) - Google Inc is expected to unveil its highly anticipated Nexus One smartphone on Tuesday, marking a first foray into an increasingly crowded market that could shape the future of the company's advertising business. Technology | Media Gadget lovers around the world will focus on Google's corporate headquarters in Mountain View, California, where the Internet search leader is expected to announce the phone. But the tech world's fascination has not carried over to Wall Street, which is taking a wait-and-see view on Google's first effort to sell a hardware product directly to consumers. Google's stock has risen about 7 percent since the start of December, setting a 52-week high of $629.51 on Monday. But analysts say that was driven by improvements in its core business of Internet search advertising, rather than the prospect of tapping a new pool of revenue selling smartphones. Unlike Apple Inc's iPhone, which upended the mobile phone industry when it was released in 2007 and has helped propel Apple's stock more than 70 percent since, Google's Nexus One phone appears to be less of a game-changer -- at least from what is known about it so far. "There's really not much that's groundbreaking at this stage," said UBS analyst Brian Pitz. Many of the details of the Nexus One -- which Google has yet to confirm actually exists -- have trickled out via various Internet blogs, media reports and analysts in recent weeks, including technical specifications and pricing. Early reviews in Barron's and the Engadget.com blog depict a device not drastically different than existing smartphones that feature Google's Android software, such as the Motorola Inc Droid and the HTC Hero. The phone has a large touchscreen, 4 gigabytes of flash memory and a 5 megapixel digital camera, as well as the latest, 2.1 version of the Android operating system, according to the reviews. "Most investors would be neutral on this event near-term," said Kaufman Bros analyst Aaron Kessler. "Longer-term, people are looking for stuff outside of search to drive revenue growth, but I don't think there's an expectation over the next year or two that that really happens from mobile in general." SHROUDED IN MYSTERY Technology blog Gizmodo.com last week said the Nexus One will be available for $180 with a two-year contract from Deutsche Telekom's T-Mobile USA, or for $530 for consumers who prefer to buy the device without a carrier contract. Those prices are comparable to other smartphones on the market and unlikely to be "disruptive" to the industry's existing price plans, Goldman Sachs analyst James Mitchell wrote in a note to investors last week. Many analysts view Google's entry into the smartphone market as a means to bolster its position in the nascent mobile advertising market, rather than an indication that Google intends to become a major player in the hardware business. "I don't think they have aspirations of selling a million of these units," said UBS's Pitz. In November, Google said it would buy mobile advertising firm AdMob for $750 million, its third-largest deal ever. According to some analysts, the Nexus One phone will provide Google with valuable first-hand knowledge about the mobile market as it seeks to expand into the Web's new frontier. Google may also see the Nexus One as a way to exert more control over the design of Android smartphones, instead of being beholden to its partners for innovation. But the move is not without risks. By selling its own device, Google may upset partners like Motorola, who currently sell phones based on Google's Android software and would compete with Google. And Google lacks experience selling consumer hardware and providing the kind of telephone technical support typically expected by consumers. The answers that Google provides to those questions on Tuesday, as well as the opportunity that Google sees in the broader mobile advertising market, will be as important as the bells and whistles of the new device, analysts say. "The overall adoption of mobile Internet, regardless of the platform, is what is more important from an investment perspective for Google," said Needham & Co analyst Mark May. (Editing by Edwin Chan and Matthew Lewis.) Technology Media Comments See All Comments (1) | Post Comment Jan 05, 2010 *Bated LucidFoxx Report As Abusive See All Comments (1) Add a Comment More from Reuters Obama to unveil counterterrorism reforms WASHINGTON (Reuters) - U.S. President Barack Obama on Tuesday plans to unveil reforms aimed at thwarting future attacks like the attempted Christmas Day airliner bombing, as he seeks to limit political fallout from the incident. | Video Democrats in final push on U.S. healthcare overhaul Big U.S. fund group divests over Sudan U.S. embassy reopens in Yemen after threat | Video Report shows U.S. healthcare spending growth slows Asia stocks hit fresh peaks, dollar steadies | Video » More Top News Analysis: Falling asleep at the wheel Investors and Chinese policymakers who ignore warnings about inflation do so at their own peril. Full Article China automakers face tougher 2010 Asia exits crisis, risk of unrest lingers China Just another smartphone? Gadget lovers around the world are waiting with baited breath for Google's highly anticipated Nexus One smartphone, so why isn't Wall Street getting excited too? Full Article | Quote Google to steal CES spotlight Apple to unveil tablet this month Technology © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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