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Edition: U.S. Article Comments (2) Save Email Print Reprints Most Popular Most Shared Obama to unveil counterterrorism reforms | Video 1:03am EST Democrats in final push on U.S. healthcare overhaul 1:06am EST U.S. embassy reopens in Yemen after threat | Video 1:26am EST Report shows U.S. healthcare spending growth slows 12:26am EST Jordanian with Qaeda ties killed CIA workers: report 04 Jan 2010 Indebted Dubai puts on brave face for tower opening | Video 04 Jan 2010 Chinese firms evade U.S. Iran sanctions: report 04 Jan 2010 U.S. growth prospects deemed bleak in new decade 03 Jan 2010 U.S. seeks to pressure Iran, Revolutionary Guards | Video 04 Jan 2010 France cancels 50 million flu shot orders 04 Jan 2010 Consumer Electronics Show Tech showcase looks to regain "wow" factor As technology companies make their annual trek to Las Vegas to unveil their coolest gadgets at the Consumer Electronics Show this week, investors are laying bets on another good year for the industry. Full Article Freescale takes aim at tablet market Lenovo unveils ThinkPad design with AMD chips Phones, PCs to drive tech rally into 2010 EA Sports moves forward with Tiger game rollout CHICAGO Mon Jan 4, 2010 8:46pm EST Factbox Corporate sponsors' reaction to Tiger sex scandal Thu, Dec 31 2009 Related News Wounded Tiger lies low, no timetable for return Mon, Jan 4 2010 AT&T ends sponsorship of scandal-hit Tiger Woods Thu, Dec 31 2009 Tag Heuer to drop Tiger ads in some markets Fri, Dec 18 2009 Tiger's troubles seen swiping sports sponsorship market Mon, Dec 14 2009 CHICAGO (Reuters) - EA Sports said on Monday it was moving forward with plans to introduce a Tiger Woods online game despite the top golfer's public relations nightmare and drastic drop in popularity following his adultery scandal. Sports | Technology | Media The Electronic Arts Inc unit's president, Peter Moore, said in a company blog, www.itsinthegame.com, that the company would this month begin offering "Tiger Woods PGA Tour Online," a browser-based golf game developed in the past year. "Our relationship with Tiger has always been rooted in golf," he wrote on the blog. "We didn't form a relationship with him so that he could act as an arm's length endorser. "Regardless of what's happening in his personal life ... Tiger Woods is still one of the greatest athletes in history," he added. EA's move comes four days after AT&T Inc terminated its sponsorship deal with Woods, joining other companies that have either distanced themselves or cut ties with the world's first billionaire athlete since he became engulfed in allegations of multiple extramarital affairs after a minor car accident outside his Florida home November 27. Woods, believed to be the world's wealthiest athlete, estimated to earn about $100 million a year in endorsement deals before his troubles, confessed on December 11 to "infidelity." He announced he would take an indefinite break from golf to save his marriage to Swedish wife Elin Nordegren. The game is one of EA Sports' first online efforts, to be offered to consumers initially at no cost during a testing phase, but eventually requiring a subscription fee to play. EA, which previously had said its Tiger Woods PGA Tour business would remain unchanged, signed a sponsor deal with the world's No. 1 golfer in 1997 and has introduced 12 versions of the video game bearing his name. However, Moore did not say on Monday whether EA would move forward with the expected rollout this summer of its next Tiger Woods PGA Tour video game, annually one of the company's highest-selling sports products. A spokesman declined further comment. Previously, technology outsourcing and consulting firm Accenture Plc ended its endorsement deal with Woods, while Procter & Gamble Co's shaving products maker Gillette and Tag Heuer, a unit of LVMH Moet Hennessy Louis Vuitton, said they would continue their relationships but drop Woods from their marketing. In addition to EA Sports, others who have not backed away from Woods include athletic shoe maker Nike Inc, Upper Deck, Berkshire Hathaway's NetJets business and TLC Vision Corp, as well as developers in Dubai working on completing a Tiger Woods golf course project. (Reporting by Ben Klayman; Editing Bernard Orr) Sports Technology Media Comments See All Comments (2) | Post Comment Jan 05, 2010 Who cares about a video game? Elin should dump Tiger, and let him join Amway, along with his “girlfriends”, as Amway also screws anything that moves. Amway is a scam, and here’s why: Amway pays out as little money as they can get away with, so they support the higher level IBOs ripping off their downline via the tool scam. As a result, about 99% of IBOs operate at a net loss, while the top 1% make several TIMES more from their Amway tool scam than from the Amway products. Read about it on my blog, I suggest you start here: http://tiny.cc/D5oJh and forward the information to everyone you know, so they don’t get scammed. Textex Report As Abusive Jan 05, 2010 In the upcoming game one of the bonus missions is to take two sleeping pills and try to reach orgasm with an escort before falling asleep….HAHA! just kidding Tiger is still the man, lay off him! buckyB Report As Abusive See All Comments (2) Add a Comment More from Reuters Obama to unveil counterterrorism reforms WASHINGTON (Reuters) - U.S. President Barack Obama on Tuesday plans to unveil reforms aimed at thwarting future attacks like the attempted Christmas Day airliner bombing, as he seeks to limit political fallout from the incident. | Video Democrats in final push on U.S. healthcare overhaul Big U.S. fund group divests over Sudan U.S. embassy reopens in Yemen after threat | Video Report shows U.S. healthcare spending growth slows Asia stocks hit fresh peaks, dollar steadies | Video » More Top News Analysis: Falling asleep at the wheel Investors and Chinese policymakers who ignore warnings about inflation do so at their own peril. Full Article China automakers face tougher 2010 Asia exits crisis, risk of unrest lingers China Just another smartphone? Gadget lovers around the world are waiting with baited breath for Google's highly anticipated Nexus One smartphone, so why isn't Wall Street getting excited too? Full Article | Quote Google to steal CES spotlight Apple to unveil tablet this month Technology © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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