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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Los Angeles braces for weekend of "Carmageddon" 9:59am EDT Pentagon to treat cyberspace as operational domain 2:07pm EDT Apple pays S.Korean user compensation over iPhone tracking 5:48am EDT Obama walks out of tense US debt meeting - aide 13 Jul 2011 Bernanke: Cutting too much too soon could hurt U.S. | 4:05pm EDT Discussed 119 Obama, lawmakers meet for 75 minutes on debt impasse 100 Obama and lawmakers regroup to seek debt deal 98 WRAPUP 1-Taxes still a stumbling block in U.S. debt talks Watched Circus magic transforms sand Wed, Jul 13 2011 Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 On-screen smoking in youth movies sharply declines Tweet Share this Email Print Related News Fans, stars, Hollywood say farewell to Harry Potter Fri, Jul 8 2011 "Deathly Hallows" not the end for true Potter fans Tue, Jul 5 2011 Older interns signal gloomy labor market Thu, Jun 30 2011 Harry Potter to cast final spell with eighth, last film Thu, Jun 30 2011 "Columbo" actor Peter Falk dead at 83 Fri, Jun 24 2011 Analysis & Opinion The new dynamics of Netflix The land of 10,000 lakes Related Topics Entertainment » Fashion » Health » Film » By David Beasley ATLANTA | Thu Jul 14, 2011 3:03pm EDT ATLANTA (Reuters) - Far fewer top-grossing U.S. films aimed at young audiences are featuring smoking scenes, a possible factor in the decline in cigarette use among middle and high school students, health officials said on Thursday. Tobacco use appeared on-screen 595 times in 2010 in top movies rated G, PG or PG-13, a 71.6 percent drop from 2005, according to a new survey by a non-profit group, Breathe California of Sacramento-Emigrant Trails. The survey was featured on Thursday in the Centers for Disease Control and Prevention's "Morbidity and Mortality Weekly Report." The drop in on-screen tobacco use largely can be attributed to policies by three major film studios, Time Warner, Disney and Comcast, which discourage smoking in their films, said Stanton Glantz, a professor of medicine at the University of California-San Francisco who contributed to the CDC article. Tobacco use in youth-rated movies by those three companies dropped 95.8 percent from 2005 to 2010, compared to 41.7 percent among companies without such policies, the CDC said. "What this shows is that those policies have been working," Glantz told Reuters. The CDC article concluded that the decreased presence of on-screen smoking might have contributed to less smoking by young people in real life. From 2000 to 2009, tobacco use among middle school students declined from 15.1 percent to 8.2 percent and among high school students from 34.5 percent to 23.9 percent, the CDC reported last August. In 2007, the Motion Picture Association of America announced that scenes glamorizing smoking could affect a movie's rating. The World Health Organization and other groups have recommended an automatic R rating for movies featuring tobacco use, unless the film portrays an historical figure who smoked or depicts the harm of smoking, according to the CDC. "Adoption of this policy could further reduce tobacco incidents in youth-rated movies," the CDC report said. It also recommended showing anti-smoking advertisements before movies that feature tobacco use. The CDC suggested state governments, which provide $1 billion annually in tax breaks to movie producers, could coordinate their anti-smoking efforts with programs designed to attract film productions. The 15 U.S. states with the top-grossing movies that featured tobacco in 2010 spent more on tax subsidies for the film productions than they did on anti-tobacco programs, the CDC said. States could also consider limiting tax subsidies to tobacco-free films only, the CDC said. Ken Garcia, a spokesman for Altria Group Inc., the parent company of the largest U.S. cigarette manufacturer, Philip Morris USA, said the company opposes the use of tobacco by young people and the depiction of tobacco use in films for young people. "We support programs that help reduce underage tobacco use," he said. "Kids should not use any tobacco products." (Editing by Colleen Jenkins and Jerry Norton) Entertainment Fashion Health Film Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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