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Uncertainty about the economy, slow retail sales and high commodity prices have small business owners in the dumps this summer. Full Article | Related Story Small businesses not hiring Businesses starting smaller Blockbuster targets disgruntled Netflix customers Tweet Share this Email Print Related News Netflix price rise draws user ire, investor glee Wed, Jul 13 2011 Netflix raises DVD, streaming plan price by 60 percent Tue, Jul 12 2011 Special report: New Mexican TV probe hits embattled Slim Tue, Jul 12 2011 Court OKs TerreStar's $1.38 billion sale to Dish Thu, Jul 7 2011 Media moguls focus on digital dollars at Sun Valley Wed, Jul 6 2011 Analysis & Opinion Tech wrap: Amazon plans Android tablet The Murdoch discount Related Topics Technology » Media » The Blockbuster movie rental store is open for business in the Denver suburb of Broomfield, Colorado April 6, 2011. Credit: Reuters/Rick Wilking NEW YORK | Thu Jul 14, 2011 4:16pm EDT NEW YORK (Reuters) - Blockbuster is seeking to persuade incensed Netflix Inc customers to switch their allegiances, after the fast-growing online video service provoked a storm of outrage this week by raising prices as much as 60 percent Blockbuster, a once mighty video vendor that filed for bankruptcy protection in 2010 and is now owned by Dish Network Corp, said that a customer who switches to one of its "total access" plans to receive DVDs by mail will receive a 30-day free trial. Shares of Netflix, which had headed downward since the start of trading, extended losses after the news and closed down 4.05 percent at $286.62 on the Nasdaq. In a statement, Blockbuster called Netflix's price increase "shocking" and said it would "rescue upset Netflix customers." It also launched a new website around the promotion with a banner saying "Netflix customers, say hello to Blockbuster." In response, Netflix spokesman said its plans still offer better prices that Blockbuster's service. "I understand Blockbuster's offer is for $9.99 for 1 DVD at a time. The same offer from Netflix is $7.99 a month. Why would someone change?" Wedbush Securities analyst Michael Pachter said he doubts that a significant number of Netflix customers will defect to Blockbuster but that the news may have sent Netflix shares lower on Thursday. "Today's price action shows how Netflix is priced for perfection. Any chink in their armor makes the stock move," he said. Droves of subscribers complained on Netflix's official blog this week with many threatening to cancel subscriptions after the video service raised prices by up to 60 percent for users of both its streaming and DVD-mail service. Dish shares fell 2.1 percent on the Nasdaq. (Reporting by Liana B. Baker; Editing by Bernard Orr and Steve Orlofsky) Technology Media Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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