InfoAnda - Urban schools use marketing to woo residents back

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

S1 board rejects ACI offer, backs Fundtech deal | | 3 August 2011
Amazon cloud can help hack WiFi networks: expert | 8 January 2011
Thai lawmakers apply for discounted guns, permits | 3 November 2009

Iran threatens legal action over U.S. detentions | 12 July 2009

Forum Views () Forum Replies ()

Read more with google mobile : Urban schools use marketing to woo residents back

Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Africa Europe Latin America Middle East North America Search Search: Urban schools use marketing to woo residents back By ZINIE CHEN SAMPSON,Associated Press Writer AP - Sunday, August 23 RICHMOND, Va. - Most students try not to think about school during the summer. But a number of them took to the streets on a sweltering August day to talk up public education to people who might normally enroll their children in private or parochial schools. ADVERTISEMENT Clad in T-shirts promoting "The Choice," about 100 students, parents and administrators went door-to-door on a recent Saturday, asking Richmond homeowners to give their neighborhood schools a second look. Joining them was Virginia's first lady Anne Holton, a product of city schools. The $50,000 campaign by a school system still trying to rebound from a long history of racial segregation and white flight is an example of efforts under way in several cities to retain students. School districts are highlighting improvements to halt declining head counts so they can retain their funding, especially in light of drastic state budget cuts. "People are still stuck with perceptions of yesteryear, and are not really aware of what we have to offer today," Richmond Superintendent Yvonne Brandon said. "It's not perfect, but be a part of the solution and become invested now." Like other urban school districts, Richmond, where 88 percent of students are black, 7 percent are white, and 71 percent are eligible for free or reduced-price lunches, has struggled on many fronts. Still, the color brochures distributed by volunteers spell out what's going well, including: All city high schools have met state accreditation standards; every city elementary school offers foreign-language instruction; and the number of students enrolled in Advanced Placement courses grew by 275 percent over the last year. Other urban school systems have undertaken similar recruitment campaigns, including Detroit, Milwaukee and Washington, D.C., all districts that continue to lose students, which translates into less money to maintain educational programs. Detroit's fiscally troubled system has lost more than 45 percent of its students over the last decade, leading to scores of school closures. The district this month launched a $500,000 "I'm In" campaign to keep students in the district, enlisting the help of ex-NBA player Derrick Coleman and comedian Bill Cosby and donations from private companies _ including pro-bono work from advertising and public-relations agencies, spokesman Steven Wasko said. The school system gets about $7,560 in state funds for each enrolled student. Its enrollment target is 83,777, and "any student above that translates into more funding," Wasko said. But Michael Van Beek, education policy director at the libertarian-leaning Mackinac Center for Public Policy, says that despite such marketing efforts, Detroit, Grand Rapids and Flint, Mich., continue to lose students at a remarkable rate. "At urban schools that have a track record of continuing to underperform, parents are still voting with their feet," Van Beek said. In Richmond, middle-class families are starting to attend a handful of their local schools but many continue to move to the suburbs or opt for private or Catholic education. About two-thirds of the city's 34,800 school-age children were enrolled in public schools last school year. A decade ago, three-quarters of Richmond's school-age kids were enrolled in city schools. Gov. Timothy M. Kaine and Anne Holton's three children grew up attending Richmond schools, decades after Holton and her siblings were among the first white students to attend formerly black city schools after a federal judge ordered busing in 1970. Her father, Gov. A. Linwood Holton, made a point to escort his children to their new schools, images that were captured in photographs published across the country. Holton thinks people should notice what's going on now in many schools, including solid academics and extracurricular activities. Her daughter, Annella, for example, enjoys theater classes _ and Holton is pleased by attention given to the arts despite tough economic times and the pressures of high-stakes testing. She said her children have benefited from attending classes with students of different races, religions and socio-economic backgrounds. "I see a lot of people paying a lot of money for private schools or moving to the suburbs," Holton said in an interview. "They need to look into it and give it a try." Carolyn Waters and her daughters, Rosa and Isabel, were among families that walked through neighborhoods near their home in early August, hanging brochures on doorknobs and mailboxes. Rosa, 16, and Isabel, 12, have always attended city schools, and say they've had great experiences with classmates and teachers. "We have a lot of neighbors who go to private schools," Rosa said. "If they educated themselves about Richmond Public Schools, they would consider them." Noah Boyle said he has a 2-year-old daughter, and hasn't decided what to do yet. Holton and Brandon asked him to consider the school down the street, Southampton Elementary. Boyle said later that he'd have to consider school conditions, class size and his daughter's potential classmates. In Milwaukee, public schools have had to market themselves aggressively against a parallel system _ schools that accept federal tuition vouchers, city schools spokeswoman Roseann St. Aubin said. About 80,000 students attend Milwaukee's public schools, while 40,000 attend private and voucher-supported schools. Also, thousands of nonwhite students opt to attend suburban schools under a school-integration program that started in 1976, she said. Milwaukee's efforts have included print and broadcast ads, direct mailings, appearances at the Wisconsin State Fair, a Mexican Fiesta event and enrollment marathons, St. Aubin said. The district has about $184,000 to spend on student recruitment this fiscal year. "Urban districts are starting to cry out in one voice," St. Aubin said. "We are working so hard to make improvements in a very structured manner, and under the gun to do so. We're accountable, and we do deserve a second look." Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: World Obama calls for 'honest debate' on health careAP - Sunday, August 23 Hurricane Bill nears US after brush with BermudaAP - Sunday, August 23 Greek forest fire rages near Athens, damages homesReuters - Sunday, August 23 Observers warn Afghan vote not universally freeAFP - Sunday, August 23 The Nation's WeatherAP - Sunday, August 23 Most Popular – World Viewed Egypt warns pharaohs' tombs could disappear Pandas could be extinct in 2-3 generations: report Ramadan begins on Saturday amid swine flu worries It's nuts! Squirrel becomes a Web sensation New economic data set to test Wall Street bull run View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

Other News on Sunday, 23 August 2009
Iran clerics oppose Ahmadinejad on women ministers
Russia dam disaster death toll rises to 66
Homes of former Porsche executives searched: report
Reporter's family reunion in Iraq is reality check
More relay woe for United States
Iraq's Maliki pledges victory amid criticism
Iran clerics oppose Ahmadinejad on women ministers | International |
Long's sportsmanship was not case of race, says son
South Sudan accuses north of arming southern civilians, militias
Iraq's Maliki pledges victory amid criticism | International |
Iraq minister suspects security forces role in blasts
Nigeria rebel group to resume attacks, ends talks | International |
Venezuelans march over schools law, police use gas | International |
Pakistan suicide bomber blows self up during raid
Official says Iranian guards kill 2 Pakistanis
Report: Pakistani Taliban choose new leader
North Korean envoys to meet South's President Lee
Report: Hakimullah new head of Pakistani Taliban
Urban schools use marketing to woo residents back
Obama to health care critics: end `phony claims'
AP NewsAlert
Post-affair Ensign gets mixed results in Nevada
4 dead in latest violence in southern Thailand
India to let landlocked Nepal use second port
Gay clergy: Where large Protestant churches stand
Prosecutor: Neb. man stole painting for abortion
China says 2 environment officials investigated
Rioting inmates set central Ky. prison ablaze
Tips for reducing the chance a dog will bite
Change of venue court cases are extremely rare
Lutheran gay clergy vote tests mainline churches
Ga. dog pack shows fine line between pet, predator
Rival Koreas meet ahead of state funeral | International |
Russia dam disaster death toll up to 69: rescuers
Smartphones drive language learning innovation
Swiss size up hole in iconic banking secrecy
Afghan polls lay hope for power of ballot box
Triple gold for Bolt as Kenya trump Ethiopia
Vatican deplores indifference to migrants after more deaths
Japan opposition wary of polls showing a landslide | International |
US notifying Red Cross of jailed militants: report
Australia sprays oil slick amid wildlife fears | International |
King calls for unity in polarized Thailand | International |
Iraqis facing more deadly attacks says foreign minister
Weaker Hurricane Bill moves towards eastern Canada | International |
Iraqis begin restoring concrete walls in Baghdad
Argentine outrage as Iran names terror suspect as minister
Apple says Google Voice app alters iPhone | Technology |
Sean Kingston album gets fans online with karaoke | Technology |
Weaker Hurricane Bill heads for US, Canada coasts
China drought leaves 5 million short of water
CIA report has new details of prisoner abuse
HK protesters demand release of Chinese dissident
N. Korea delegation meets with S. Korean president
Lawyers can question 9/11 suspect in writing
World economy on rebound, but future uncertain
State funeral for ex-SKorean President Kim begins
Water project adds to Taiwan leader's typhoon woes
FBI director outraged by Lockerbie bomber release
US military deaths in Iraq war at 4,334
China arrests 15,000 drink-drivers in a week: report
Elizabeth Edwards opens furniture store in NC
King calls for unity in polarised Thailand
Global Weather-Celsius
AP sources: Internal report tells of CIA methods
NKorea leader Kim sends message to SKorea president
Weather forecast for the Asia-Pacific region
Swine flu looms over global economic recovery
Global brands turn to China's young amid slump
Robin Williams says he is a work-in-progress dad | Entertainment |
Sean Kingston album gets fans online with karaoke | Entertainment |
Police scour Canada for millionaire murder suspect
Porn makers challenged for not mandating condoms
Guitarist James Burton fails to set world record
Europe's biggest jackpot finds a winner
US Evangelical Lutherans accept 'committed' gay clergy
Israel pushes Sweden to condemn 'anti-Semitic' story
Italian, French aircraft to join Greek fire effort
Germany ramps up pressure on GM over Opel
Afghan challenger says election widely rigged | International |
Pakistan Taliban name new leader but doubts remain | International |
More than 200 claims of irregularities in Afghan vote
Proud Scots feel heat over Libyan bomber's release | International |
Fresh attack hits northern Afghanistan: govt
Cuba publishes photo of fit-looking Fidel Castro | International |
Report: No sign of West Bank settlement slowdown
British military procurement flawed: report
Greek wildfire near Athens spreads, thousands flee | International |
Iraq intelligence chief retired before major blasts | International |
Settlements seen clouding Netanyahu Europe trip | International |
Egypt tries 26 men seen with Hezbollah links | International |
Madagascar's leaders committed to power-sharing | International |
South Korea holds state funeral for Kim Dae-jung
McCain refuses to consider taxes to reduce deficit
Dispute threatens talks to end Filipino rebellion
McCain: Obama must drop 'public option'
McCain: Health debate hurt by Kennedy's absence
Rare tiger killed, body stolen from Indonesian zoo
Obama vacation takeoff delayed by Hurricane Bill
US notifying Red Cross of jailed militants: report
Japan PM says forecast of election loss premature
Excited locals await Obamas at vacation spot
China legal activist freed, but may face tax case
Afghan commission: fraud filings could sway vote
Australian oil well to gush for nearly two months
New Pakistan Taliban leader ruthless
Japan PM frontrunner vows to cut public debt
Japan opposition wary of polls showing a landslide
Foreign direct investment plans in S. Korea jump
Rising poverty looms large in Japan's election
Bangladeshi firms seek to shed 'sweatshop' label
Diamond mining is not forever, SAfrica learns
Suspicion undermines DR Congo relief workers
New York painter barks for art
Europe's top tourist venues hit by economic crisis
The charm of the Mini rolls on at 50
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01