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Edition: U.S. Article Comments (0) Slideshow Video Save Email Print Reprints Most Popular Most Shared Cancer cells slurp up fructose, US study finds 02 Aug 2010 India not convinced with RIM's arguments - report 03 Aug 2010 Barnes & Noble up for sale 1:08am EDT Israeli shelling kills Gaza militant: medics 03 Aug 2010 RIM unveils new BlackBerry to counter Apple iPhone 03 Aug 2010 Pakistan's Zardari says war with Taliban being lost 03 Aug 2010 WRAPUP 4-Saudi Arabia to block BlackBerry service on Friday 03 Aug 2010 Five states to get foreclosure prevention aid 12:24am EDT Second woman sues Casey Affleck for harassment 30 Jul 2010 Pentagon: WikiLeaks did not contact us 03 Aug 2010 Cancer cells slurp up fructose, US study finds 02 Aug 2010 Barnes & Noble up for sale 1:08am EDT Missouri votes to block U.S. health insurance law 03 Aug 2010 India's BHEL to set up power plant in central India 18 Nov 2009 Target Corp targeted for political donation 03 Aug 2010 Saudi Arabia to block BlackBerry service on Friday | Video 03 Aug 2010 UPDATE 1-Depomed says no lawsuit against pain drug; shares soar 03 Aug 2010 RIM unveils new BlackBerry to counter Apple iPhone 03 Aug 2010 Junk food addiction may be clue to obesity: study 28 Mar 2010 Obama: combat mission in Iraq to end this month | Video 02 Aug 2010 RIM unveils new BlackBerry to counter Apple iPhone Digg This Tweet This Share on LinkedIn Share on Facebook Related News Instant View: RIM unveils new touchscreen BlackBerry Tue, Aug 3 2010 RIM CTO: Governments rely too much on BlackBerry to ban it Tue, Aug 3 2010 Related Topics Technology » iPad » Hot Stocks » Asian Markets » Related Video BlackBerry's iPhone challenge Tue, Aug 3 2010 BlackBerry's iPhone challenge BlackBerry Torch unveiled BlackBerry maker firm on security 1 / 14 AT&T Mobility Chief Executive Ralph de la Vega holds the new BlackBerry Torch 9800 smartphone at a news conference in New York August 3, 2010. Credit: Reuters/Shannon Stapleton By Sinead Carew and Matthew Lynley NEW YORK | Wed Aug 4, 2010 1:47am EDT NEW YORK (Reuters) - Research In Motion unveiled a new BlackBerry aimed at wooing consumers away from Apple's iPhone and other rivals, but analysts said the handset won't blow away the competition. Even though the main features of the BlackBerry Torch, including a touchscreen and slideout keyboard, were well-known within the industry, investors registered their disappointment, driving RIM's Toronto-listed shares down 4 percent. The Torch will go on sale in the United States on August 12 for $199.99 with a two-year contract -- about the same price as an iPhone. The new BlackBerry uses a revamped operating system and has a faster and easier-to-use Web browser. Underscoring RIM's intention to compete head to head with the iPhone, the Waterloo, Ontario-based company will launch the phone in the United States with AT&T Inc, the same carrier that has exclusive U.S. rights to the iPhone. Analysts at Tuesday's launch event in New York said the Torch does not represent a major advance but that its consumer-friendly features were enough to help RIM to catch up to rivals. "RIM is playing catch-up. This is clearly the upgrade for BlackBerry users, but otherwise not a lot here is super exciting," Altimeter analyst Michael Gartenberg said. The Torch does not represent a "leap forward", but will help RIM compete with rivals such as iPhone and Google Inc's Android software, used in phones from several vendors including Motorola Inc, said NPD analyst Ross Rubin. "This gets the experience competitive again -- if they can do that with the efficiency and stability that RIM is known for, then it's a positive," Rubin said. Some analysts have said the Torch's success will depend how heavily it is promoted by AT&T, which said it collaborated with RIM on the device for thousands of hours. AT&T described the device as the best BlackBerry ever but declined to say how much advertising the company will spend on the phone or how it would compare to the amount of money it spends on iPhone advertising. "It will be as big a campaign as you've seen in some time," Chief Marketing Officer David Christopher told Reuters. BlackBerry's nearly air-tight encryption has come under scrutiny in several overseas markets recently. The United Arab Emirates threatened on Sunday to ban some BlackBerry services unless RIM gives it access to encrypted messages. India's Economic Times reported that RIM will allow Indian security authorities to monitor BlackBerry services. RIM Chief Technology Officer David Yach declined to comment on discussions with specific governments. "I believe they'll have trouble pulling the trigger to shut down BlackBerry," Yach said. "Most governments in the world rely on BlackBerry." NEW FEATURES While the BlackBerry has long been the gold standard for corporate and government customers because of its speedy, secure email service, critics said it needs a big overhaul to expand its popularity beyond business customers. One of the new features RIM touted is the ability to search any application, media content or contact by typing a word on in Torch's "universal search" function. BlackBerry Torch users can type messages on the screen or a slide-out keyboard. It comes with a 5-megapixel camera with a flash and a built-in GPS for location-based applications. The new BlackBerry 6 operating system also offers an inbox where users can access updates from social networking sites like Facebook and Twitter in the same place as their emails. "It's a really special product because so much new goodness has been added to it." said Mike Lazaridis, RIM's president and co-chief executive. The August launch was earlier than some analysts expected. "I'm glad to see they got it out sooner rather than later," said Nick Agostino at Mackie Research Capital. RIM's success will depend on positive industry reviews and adoption by developers of applications, he said. The Torch's success could also hinge on RIM's ability to convince software developers to create applications for the device. Analysts say a big part of the iPhone's appeal is the huge choice of applications that it has to offer. "Developers want to go where the consumers are and consumers want to go where the developers are. RIM is going to have to tell a very compelling story to attract the first batch of developers," he said. RIM fell 2.7 percent to $55.44 on the Nasdaq stock market. Its Toronto-listed shares fell 4 percent to C$56.75. AT&T shares rose 5 cents to $26.64. (Reporting by Sinead Carew in New York and Frank McGurty in Toronto, Additional reporting by Matt Lynley, Writing by Ritsuko Ando; Editing by Frank McGurty) Technology iPad Hot Stocks Asian Markets Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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