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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Australia China India Indonesia Japan Malaysia Philippines Thailand Vietnam Search Search: China moves to make competitive publishing giants By HENRY SANDERSON,Associated Press Writer AP - 2 hours 49 minutes ago BEIJING - China is relaxing its grip over its traditionally drab media with plans to create half a dozen major publishing houses to compete globally and spread the influence of Chinese culture, a Chinese media watchdog agency said Tuesday. ADVERTISEMENT The reforms _ billed as a way to combat the global economic downturn _ encourage some state-owned publishing companies to slowly separate from the government or Communist Party departments that run them, according to state news reports Tuesday and a government Web site. The General Administration of Press and Publication said it wants state-owned publishers to merge to create six or seven influential publishing houses in the next three to five years, according to a notice carried on the official Web portal of the State Council Information Office. State publishers previously were the only ones allowed to officially publish books, magazines, and newspapers. However, private publishers have increasingly moved into the market through joint ventures or by gaining government permits. Private companies recently have produced many of the country's best-sellers, while state-owned publishers are widely seen as bureaucratic and inefficient. Fan Weiping, director of the publishing industry development department with GAPP, was quoted as saying by the China Daily newspaper Tuesday that the post-merger publishing companies would shoot for annual revenues of more than 10 billion yuan ($1.46 billion). He did not give additional details. The GAPP also told state-owned publishers that produce books, videos and electronic products to become more competitive globally by boosting the creativity of their content and marketing overseas, according to the notice. News organizations should run newspapers or magazines overseas to "further spread the influence and popularity of Chinese culture," it said. While GAPP is the official watchdog of the media industry, the country's Central Propaganda Department can still monitor content and censor information considered undesirable by the ruling Communist Party. The notice called for listing the state-owned companies on stock exchanges and having them join ventures with private companies, while indicating that the majority of their shares should remain in state hands. It said their restructuring should be complete by 2010. "A market-oriented mechanism means it will be more diversified and have less censorship," said Cui Baoguo, a professor with the School of Journalism and Communication at Tsinghua University. The GAPP notice said the plans do not cover media that serve the "public interest." It did not provide details, but Cai said that likely meant that the reforms would not affect prominent state-run organizations such as China Central Television and the Xinhua News Agency. Email Story IM Story Printable View Blog This Recommend this article 0 users recommend Sign in to recommend this article » Most Recommended Stories » Related Articles: Asia Pacific Journalist hurls shoe at Indian ministerAP - 1 hour 38 minutes ago Official: Pakistan-US trust key to counter terrorAP - 2 hours 11 minutes ago Pakistan 'fighting for survival,' US envoys toldAFP - 2 hours 19 minutes ago 2 soldiers, 2 rebels killed in Kashmir fightingAP - 2 hours 24 minutes ago Malaysia's ruling coalition wins 1st of 3 votesAP - 2 hours 33 minutes ago Most Popular – Asia Pacific Viewed Journalists get shock with 'sexy' White House call World's first hands, face transplant Dubai shrugs off crisis with new budget airline Explosives chemical found in US baby formula Fed strikes currency swap deal with central banks View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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