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See the best of Reuters photography. See more | Photo caption Enterprise in NY The Enterprise shuttle floats by Manhattan. Slideshow D-Day: A look back Images from the Allied landings at Normandy. Slideshow Twitter's mobile revenue surpassed Web on many days: CEO Tweet Share this Email Print Related News Facebook allows bespoke mobile ads, shores up Achilles Heel Tue, Jun 5 2012 Facebook comments, ads don't sway most users: poll Mon, Jun 4 2012 Chic geeks give San Francisco a new tech groove Mon, Jun 4 2012 Facebook shares plumb new depths, valuation questioned Tue, May 29 2012 Opera seen a Facebook fit but no "For Sale" sign Tue, May 29 2012 Analysis & Opinion MuniLand Snaps: June 5 Hoping for a better NYT ombudsman Related Topics Tech » Media » Related Video U.S. Morning Call: Stock futures up; Twitter's ad dollars Wed, Jun 6 2012 A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009. Credit: Reuters/Mario Anzuoni By Gerry Shih SAN FRANCISCO | Thu Jun 7, 2012 9:05am EDT SAN FRANCISCO (Reuters) - Twitter has generated more advertising revenue from its mobile platform than from its website on many days in the last quarter, CEO Dick Costolo said Wednesday, highlighting Twitter's progress in squeezing ad dollars out of the growing number of smartphone and tablet users worldwide. Speaking at a conference hosted by The Economist Group in San Francisco, Costolo made his remarks at a time when newly public Facebook, a competitor in the social Internet arena, faces intense pressure to improve its business performance on mobile. Facebook's stock has been battered since its troubled IPO in May, an event overshadowed by concerns that the social network -- first built in 2004 by CEO Mark Zuckerberg as a desktop Website -- would continue its struggle to monetize mobile users. But Twitter, which is viewed in Silicon Valley as the most significant IPO prospect following Facebook, has taken pains to publicly distance itself from Facebook's struggles. "We're borne of mobile," Costolo said in response to a moderator's question about the difference between Facebook and Twitter. "We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently." Twitter, which now has 140 million monthly active users producing 400 million tweets daily, has ramped up its revenue-generating efforts since Costolo assumed the top leadership role in late 2010. The company introduced ads into smartphone users' timeline in February. The following month, Twitter released a feature allowing advertisers to send promotional tweets specifically to iPhone and Android users, who comprise 60 percent of all Twitter users, according to the company. Twitter has closely held its revenue numbers, but digital media analysis firm eMarketer estimated in January that Twitter's revenues could reach $260 million in 2012 and $540 million in 2014. Facebook reported $3.7 billion in revenue in 2011. (Reporting By Gerry Shih; Editing by Bernard Orr) Tech Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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