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See the best of Reuters photography. See more | Photo caption Enterprise in NY The Enterprise shuttle floats by Manhattan. Slideshow D-Day: A look back Images from the Allied landings at Normandy. Slideshow Oracle moves to the cloud, takes aim at Salesforce Tweet Share this Email Print Related News Oracle to buy Collective Intellect Tue, Jun 5 2012 HP says Oracle violated contract, seeks billions Mon, Jun 4 2012 Salesforce adds social media muscle with Buddy Media buy Mon, Jun 4 2012 Chic geeks give San Francisco a new tech groove Fri, Jun 1 2012 Facebook shares plumb new depths, valuation questioned Tue, May 29 2012 Analysis & Opinion IA brief: State regulator’s deficiency letter offers clues for social-media policies In Gupta trial, what is insider trading? Related Topics Tech » Media » iPad » 1 of 2. Oracle CEO Larry Ellison speaks at the company's headquarters in Redwood City, California June 6, 2012. Credit: Reuters/Robert Galbraith By Poornima Gupta SAN FRANCISCO | Wed Jun 6, 2012 7:22pm EDT SAN FRANCISCO (Reuters) - Oracle Corp launched a new suite of cloud-based products on Wednesday to try to catch up with smaller but nimbler vendors, such as Salesforce.com Inc, in the business of hosting and distributing software via the Internet. The business software corporation, which gets most of its revenue by selling software that companies install in their own data centers, included social monitoring and data mining services - both hot new areas of growth - in its cloud apps. "It's been a long time coming," Chief Executive Larry Ellison told customers and analysts at Oracle's headquarters in Redwood City, California. "We made a decision to rebuild all of our applications for the cloud almost seven years ago." Ellison said the journey was fraught with difficulty and the company had to rely on acquisitions to get to this point. The project, previously called "Fusion," was sometimes referred to as "Confusion," he said. "It was as difficult a thing as we have done at Oracle," he said. "We couldn't do it ourselves. We had to make the right acquisitions as well." Oracle and rivals, such as SAP AG, are transforming themselves into major players in cloud computing - providing software, storage and other services from remote data centers over the Internet. Ellison's company has gone on the acquisition warpath to speed the transition. In past months, it has secured deals to pick up Collective Intellect -- which specializes in customer information gleaned off Facebook and Twitter -- Vitrue, and recruitment software maker Taleo Corp. Salesforce bought Buddy Media this month, gaining expertise in social media marketing. The company now generates about $1 billion in annual revenue from Web-based software, still only a third what Salesforce.com projects it will pull in during the current year. Oracle's cloud products include 100 self-service applications and platform services, with subscription-based pricing. The billionaire, one of Silicon Valley's most well-known personalities, also took a dig at competitors -- particularly arch rival SAP and San Francisco Bay Area-based startup Workday. He called out Workday for its "fundamental" mistakes of not using a database and for basing its user interface on Adobe's Flash, which doesn't work on Apple Inc's iPhones and iPads. "They have made some fundamental architectural decisions that are flat wrong and I think calamitous," he said. Ellison also said he noted that SAP doesn't expect to have a cloud offering until 2020. "2020. A terrible year to get into the cloud," Ellison said to laughs from the audience. (Reporting By Poornima Gupta; editing by M.D. Golan) Tech Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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