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Edition: U.S. Article Comments (0) Email Print Reprints Read U.S. slips to historic low in global corruption index 11:53am EDT UK growth doubles forecast 12:16pm EDT Sony rally shortlived as speculation dismissed | 11:32am EDT Factbox: Aziz latest in line of death sentences in Iraq 7:38am EDT Analysis: Asia's economic history foretells Chinese slowdown 25 Oct 2010 Discussed 61 Special Report: The haves, the have-nots and the dreamless dead 55 Special report: Conservative donors let Christine O’Donnell sink 48 Republicans poised to win House and gain in Senate Watched Russian spy poses for Maxim Tue, Oct 19 2010 Mexico's 20-yr old police chief Thu, Oct 21 2010 Robot close to workplace reality Mon, Oct 25 2010 Shaun White wheels into new video game territory Tweet This Share on LinkedIn Share on Facebook By Liana B. Baker NEW YORK, Oct 26 (Reuters) - Two-time Olympic Gold Medalist snowboarder Shaun White is turning away from the slopes and concentrating on skateboarding -- in a new video game. It is new video turf for White, the freckled,... Related News REFILE-Olympics-IOC stalls decision on Winter Games additions Mon, Oct 25 2010 UPDATE 3-Electronic Arts to buy mobile game publisher Wed, Oct 20 2010 Sales of top video game titles boost holiday hopes Fri, Oct 8 2010 Video game shares pop as EA sales lift holiday hope Tue, Oct 5 2010 Motion gaming could disappoint this holiday Thu, Sep 30 2010 Related Topics Lifestyle » Zagat Power Lunches » Earnings » Fashion » Entertainment » Technology » Media » Stocks Olympic snowboarding gold medallist Shaun White arrives at the 2010 ESPY Awards in Los Angeles, California July 14, 2010. Credit: Reuters/Danny Moloshok By Liana B. Baker NEW YORK | Tue Oct 26, 2010 4:43pm EDT NEW YORK Oct 26 (Reuters) - Two-time Olympic Gold Medalist snowboarder Shaun White is turning away from the slopes and concentrating on skateboarding -- in a new video game. It is new video turf for White, the freckled, carrot-topped champion snowboarder who was dubbed "the flying red tomato," early in his career, and who is best known for his double McTwist on the half-pipe. His last two snowboarding video games sold so well, 4 million worldwide, that he was asked to make a new game in a genre dominated by skating legend Tony Hawk, whom White counts among his friends. "We had the best selling snowboard game two years in a row so I had the opportunity to do a skateboard game," White explained in an interview. The result is "Shaun White Skateboarding" which publisher Ubisoft released on Oct 24 in North America. The PlayStation 3 version will be released on Oct 28 due to a manufacturing glitch. White, 24, is savvy to want to take another bite out of the sports video game market, a popular genre in the $60.4 billion global video game industry. Sports brands like Madden NFL and FIFA can pull in major profits in an industry that dwarfs Hollywood's box office take. White's video game is set in a gray world that only livens ups and transforms into a skate park as players pull off and land tricks. While the game's urban landscape might lack snow, it's hardly out of White's element. White, 24, splits his year competing in snowboarding and skateboarding. He was the first athlete to compete and win medals in both the winter and summer X Games, which are organized by U.S. sports broadcaster ESPN, in two sports. When White returned this season to skateboarding after focusing on snowboarding for the Olympics, he was met with some doubters. "When I came back to skating, everyone was like 'Oh you're the snowboard guy,'" he said. With three wins in a row, including one three weeks ago at the Dew Tour Championships Las Vegas, White said he has quieted his critics. Whether he was skateboarding in a motion capture suit at Ubisoft's studio in Montreal, putting his own touch on the script or recording voiceovers in Los Angeles, White insisted on being hands on with the new game. He has been burned before by game companies, he said. When he was 13, he appeared as a character in a snowboarding game called "Cool Boarders" and was not thrilled with how it turned out. His success on the slopes is evident with the gold "Super Bowl style" rings he wears. The bigger one is from his gold medal win in Vancouver and a smaller gold one from Torino in 2006. In November White will switch back to snowboarding and then in April he will hop back into professional skateboarding. 1 2 Next Lifestyle Zagat Power Lunches Earnings Fashion Entertainment Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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