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Edition: U.S. Article Comments (0) Email Print Reprints Read Bin Laden blames French policy for abductions -TV 8:07am EDT Apple delays white iPhone until next spring 26 Oct 2010 Special Report: Sleepy in Seattle - Microsoft learns to mature 10:13am EDT Fed looks set for new round of monetary easing 8:19am EDT Special report: Faked in China: Inside the pirates' web 26 Oct 2010 Discussed 83 Republicans poised to win House and gain in Senate 64 Special Report: The haves, the have-nots and the dreamless dead 56 Special report: Conservative donors let Christine O’Donnell sink Watched Russian spy poses for Maxim Tue, Oct 19 2010 Mexico's 20-yr old police chief Thu, Oct 21 2010 Indonesia volcano ash blankets towns 1:31am EDT Report Title Price ValuEngine Industry Report for HOME FURNISHINGS Provider: ValuEngine, Inc. $49.0 Buy Plunkett's Retail Industry Almanac 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Plunkett's Retail Industry Trends & Statistics 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy Entertainment & Media Industry Market Research and Competitive Analysis 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Entertainment & Media Industry Trends, Statistics & Analysis 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Cable, technology, media firms form digital registry Tweet This Share on LinkedIn Share on Facebook By Sue Zeidler LOS ANGELES (Reuters) - Major studios, cable and technology companies on Wednesday announced the launch of an Entertainment Identifier Registry (EIDR) to track movies, TV shows and other assets much the way books are coded. Likening... Related News Comcast launches new web video service, stepping up fight Mon, Oct 25 2010 Netflix posts strong subscriber growth, shares up Thu, Oct 21 2010 Disney restructures Marvel distribution deal Mon, Oct 18 2010 UPDATE 2-Disney restructures Marvel distribution deal Mon, Oct 18 2010 Logitech unveils first gadget for Google TV Wed, Oct 6 2010 Analysis & Opinion Western Digital enters crowded digital living room with new device More details on Google TV, but still no price Related Topics Technology » Media » Earnings » Stocks By Sue Zeidler LOS ANGELES | Wed Oct 27, 2010 8:30am EDT LOS ANGELES (Reuters) - Major studios, cable and technology companies on Wednesday announced the launch of an Entertainment Identifier Registry (EIDR) to track movies, TV shows and other assets much the way books are coded. Likening it to the International Standard Book Numbers (ISBNs) system used to identify books, executives involved in the initiative said the registry was developed to make it easier for businesses to search, track and report revenue of an asset, cutting costs and streamlining operations. The registry is expected to be available to members in early 2011. The initiative is backed by a broad group of industry players like Comcast, Walt Disney Viacom Inc's Paramount Pictures, Sony Corp, and others, while talks with other parties are ongoing. Most companies today are using disparate systems to catalog their own entertainment assets, making the process of tracking content across multiple systems difficult, executives said. Executives said for content producers, the ability to register their assets will simplify their post-production process and potentially lead to greater distribution of their products. "We believe this standard will improve the flow of information among the companies we work with throughout the industry," said Mark Hess, senior vice president of Advanced Business and Technology Development at Comcast. The IDs within EIDR will function similarly to the ISBN code for books. The registry will catalog and assign a single, unique unit of identification to movies and TV assets -- from entire movies down to clips and composites -- and can be used for both physical and digital video media that are part of the movie and television supply chain. (Editing by Bernard Orr) Technology Media Earnings Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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