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Credit: Reuters/Danny Moloshok LOS ANGELES | Thu Aug 11, 2011 8:20am EDT LOS ANGELES (Reuters) - Reality TV star Kim Kardashian sued retailer Old Navy on Wednesday to force the clothing store chain to quit using a look-alike model in advertisements the celebrity claims hijack her fame. Attorneys for the star of TV show "Keeping Up with the Kardashians" on the E! cable network said in the lawsuit that Old Navy knew what it was doing when it launched the sales blitz in February using a woman with a striking resemblance to the fashion trendsetter. "The infringing ads are likely to cause confusion, and have caused actual confusion, in the minds of the consuming public as to an association of Kim Kardashian with defendants' products and services," the lawsuit states. Kardashian's suit was filed in U.S. District Court for the Central District of California against Delaware-based Gap Inc, the parent company of Old Navy, which also was named. A representative for Gap could not be reached on Wednesday night. Canadian-born entertainer Melissa Molinaro, who was featured in the Old Navy advertising campaign and has been singled out in some media reports for her resemblance to Kardashian, was not named in the lawsuit. Advertisements for Old Navy starring Molinaro show her getting her nails done, walking her dog and dancing on a supermarket's checkout counter. Kardashian, 30, is known for living her life in front of cameras, mixing celebrity glamour and her daily routine with her sisters on the TV show, as well as in magazines and other media. She first gained fame for appearing in a private sex tape that famously went public, but has transcended that notoriety to become a bona fide celebrity. The lawsuit alleges unfair competition and violation of both the California common law right of publicity and the state's statutory right of publicity. Kardashian is seeking a permanent injunction barring Gap and Old Navy from using her likeness in advertising, and an unspecified amount of compensatory and punitive damages. (Reporting by Alex Dobuzinskis: Editing by Bob Tourtellotte) Entertainment Fashion People Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints Entertainment News From the Wrap NBC Giving Edgy 'Munsters' Revamp Another Shot 4:08pm EDT Herman and his monstrous family may be returning in a darker, edgier form 'Final Destination 5': You Can Cheat Death, But You Can Escape the Writing or Acting 4:05pm EDT And there's this: The 3D, by James Cameron cohort Steve Quale, is way better than average 'Nurse Jackie' Hires Bobby Cannavale for 10 Episodes 3:50pm EDT The Emmy winner will play a hospital administrator My First Producer Was a Mafia Hitman 3:32pm EDT A fresh college graduate, I believed the sweet but surprisingly political "demented street hustler" would produce my first film We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (2) dibeanie wrote: I dunno, but, it seems like Old Navy shouldn’t have to answer to this wannabe as to who they use in their ads & commercials. So what if they look alike?? Lotsa people look alike. Aug 10, 2011 12:59am EDT -- Report as abuse Whittier5 wrote: Who is Kim Kardashian? Aug 11, 2011 10:11am EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) 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