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Intel Capital, Intel's global investment arm, will create a $300 million fund to invest in companies building hardware and software technologies for the new category of PCs known as Ultrabook. "We are working very hard to bring the Ultrabook into the main stream...the prices will come down over time," Erik Reid, Intel's PC Client Group General Manager of Mobile Platforms Division, told a press conference in Taipei on Thursday. Ultrabooks, launched by Intel in late May, will be lightweight but still pack high-performance processors. Intel sees them accounting for 40 percent of laptop sales to consumers by the end of next year. Reid said Ultrabooks will also focus on the enterprise market and Intel is working with partners such as Dell and HP to launch the notebooks. However, the transition usually first happens in the consumer market, Reid said. Santa Clara, California-based Intel is eager to make laptops more attractive to consumers who are increasingly captivated by Apple's iPad and other mobile gadgets. Speaking on the new PE fund, Intel Capital Managing Director David Flanagan told reporters that the investment will be made over the next 3-4 years in companies that help deliver slim components and platform technologies, longer battery life and new user experience. He did not specify how much the fund plans to invest in Asia, but said Asia has a big potential for investment, given the large number of manufacturers in the region. Besides the latest Ultrabook fund, Intel Capital has a number of dedicated funds in specific technology areas. Past technology-specific funds have included the Intel Digital Home Fund and Intel Communications Fund. Last month, Intel Corp, which dominates the PC microchip industry but is struggling in a fast-expanding mobile market, warned that PC sales will not be as strong as it had expected this year and it expected PC unit growth at around 8 to 10 percent this year. (Reporting by Clare Jim in TAIPEI and Sakthi Prasad in BANGALORE; Editing by Ken Wills and Vinu Pilakkott) Technology Media iPad Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. 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