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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters India leaders blog, text to plug in to young voters Tue Mar 17, 2009 4:32am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Rina Chandran MUMBAI (Reuters) - Video clips on YouTube, updates on Facebook, blogs, and an online voter registration campaign. Welcome to a newly-wired India, where political parties are using text messages to send updates and leaders are sprucing up their pages on social networking sites in an effort to connect with the country's growing young and plugged-in generation. With nearly 700 million people eligible to cast their votes in an April and May general election, the ruling Congress party and the main opposition Bharatiya Janata Party (BJP) are devoting more time to first-time voters and the tech-savvy middle class. The reasons are not hard to find: a booming economy that grew at about 9 percent in the last three years encouraged rapid penetration of Internet and mobile phone ownership, giving politicians tools to connect with even far-flung areas. "We have 100 million first-time voters in the age group 18-24, and they are all most likely connected via the Internet and mobile phones," said Diptarup Chakraborti, a principal research analyst at Gartner consultancy. Now, after a successful presidential campaign by a youthful, tech-savvy Barack Obama, as well as the Mumbai attacks last November, a groundswell of activism and political awareness among the youth is apparent, particularly in the cities. Both Congress and the BJP's prime ministerial candidates are elderly, but that has not stopped the parties from reaching out to the youth, using text messages, campaign tunes and videos. L.K. Advani, the iPhone-carrying, 81-year-old leader of Hindu nationalist BJP, has posted his own blog (http://blog.lkadvani.in). "In my own political life spanning six decades, I have enthusiastically embraced every new communication technology -- from the early simple Casio digital diary to iPod and iPhone," he wrote in a blog that drew more than 100 comments. BJP teams have made YouTube campaign videos and their election offices in New Delhi are packed with youngsters glued to computer screens to update campaign websites. "There are emotional and functional reasons for using technology: functionally, it is more cost-effective and more participative than say, a rally or an advertisement," said Kiran Khalap, co-founder of brand consultancy Chlorophyll. "And emotionally, they want to be like the cool urban youth they want to connect with," he said. A YOUNG GANDHI The BJP's main competitor for the youth vote may be Rahul Gandhi, 38, son of Congress party chief Sonia Gandhi and head of the party's youth wing. He is tech-savvy, and has been doing the rounds of colleges, mingling with students and posing for pictures taken on camera phones. Gandhi has thousands of supporters on Facebook and his portrait dominates many election billboards, even though it is Prime Minister Manmohan Singh, 76, who is the party's candidate for the top job. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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