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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared AIG, autos offset Treasury bank bailout profits 11 Jan 2010 Italy in racism debate as migrants quit riot town 10 Jan 2010 Iran blames U.S., Israel in killing of scientist | Video 9:22am EST Sony to open new chapter in "Spider-Man" saga 11 Jan 2010 Fox waits for Conan O'Brien to decide his own fate 11 Jan 2010 AIG, autos offset Treasury bank bailout profits 11 Jan 2010 For sale on Internet - Ukraine's election votes 7:08am EST Italy in racism debate as migrants quit riot town 10 Jan 2010 Pope says gay marriage threat to creation 11 Jan 2010 WHO to review its handling of H1N1 flu pandemic 10:06am EST Google Nexus One phone parts cost $174: iSuppli Alexei Oreskovic SAN FRANCISCO Tue Jan 12, 2010 9:27am EST Related News Next version of Nexus will be enterprise phone Sat, Jan 9 2010 Wireless industry in flux as Google steps in Thu, Jan 7 2010 Google unveils Nexus One "superphone" Tue, Jan 5 2010 Wall Street cool on rumored Google phone launch Mon, Jan 4 2010 Google revamps search with real-time results Mon, Dec 7 2009 SAN FRANCISCO (Reuters) - Google Inc's new Nexus One smartphone, which retails for $529 without a service plan, is built from components that cost about $174, according to a research report. Technology | Media But analysts said the big gap between the components' costs and the phone's price tag did not necessarily mean the Internet giant was making a hefty profit, since the retail price includes expenses such as licensing fees and marketing costs. "You can't base margins off of costs alone," said Canaccord Adams analyst Peter Misek, noting that a variety of expenses are not reflected in so-called teardown reports, which dissect an electronics device and take inventory of the various parts. Google began selling the Nexus One, which is made by HTC Corp, on its website last week, its first foray into selling electronics devices directly to consumers. The retail price is $529, but if a buyer agrees to a two-year contract with Deutsche Telekom's T-Mobile USA, the carrier will subsidize the phone and it costs only $179. According to the teardown by research firm iSuppli, the cost of the Nexus One's various components, including $30.50 for the 1Ghz Qualcomm Inc Snapdragon processor and $17.50 for the Synaptics Inc touchscreen, totals $174.16. In a note to investors last week, Goldman Sachs analyst James Mitchell estimated that the Nexus One's component costs were $300. The bill of materials cited by iSuppli does not include other costs such as manufacturing, software and royalties -- all of which are factored in when calculating gross profit margin on a product. Charter Equity Research analyst Edward Snyder said smartphone vendors typically achieve gross margins around 30 percent. He said the iSuppli report suggested Google would make a "decent" margin on the product, but added that it was impossible to know exactly how much. Analysts also noted that the component costs are the costs borne by HTC to produce the phone, with Google then likely paying HTC a mark-up to buy and resell the phones. The Nexus One, which competes with Apple's iPhone and Research in Motion's Blackberry devices, is the first of a variety of smartphones that Google said were in the pipeline as the company seeks to expand its reach from the PC to the mobile world and ensure its online products and ads get prominent placement. During an event unveiling the phone last week, Google Vice President of Engineering Andy Rubin said the company had an opportunity for an undisclosed margin selling the Nexus One. (Reporting by Alexei Oreskovic; editing by John Wallace) Technology Media Add a Comment More from Reuters Wall Street falls after subpar start to earnings season NEW YORK (Reuters) - Stocks fell on Tuesday on a subpar start to earnings season following Alcoa Inc's worse-than-expected results and Chevron Corp's warning that its income would be "sharply lower." Fed income swells to record KB Home posts profit, but orders disappoint Trade gap balloons China surprises with bank reserve hike, markets hit Central Florida citrus growers hit by freeze again » More Top News James Pethokoukis: Bank tax: Policy or populism? President Obama needs to dispel doubts his bank tax is more than just a revenue grab on Wall Street by Uncle Sam. Commentary White House mulls bank fee in budget Obama, Cuomo target Wall St bonuses Politics Detroit Auto Show: Moving on or staying put? He leads the only American automaker that didn't need a bailout while executing a turnaround. Is Ford chief Alan Mulally now ready for a move? Full Article Analysis: Chrysler's tough sell Top dealers see Ford hitting stride Rattner: GM and Chrysler will survive Autos © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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