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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Jay-Z unveils latest "Blueprint" for success Sun Jul 19, 2009 10:05pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Mariel Concepcion NEW YORK (Billboard) - At just about any given moment of any given day -- including this sunlit June Friday afternoon -- Jay-Z is a busy man. Sitting on a swivel chair at his Roc the Mic studios in downtown Manhattan with a glass of Santa Margherita white wine in hand, he tackles interview after interview with Japanese reporters, pausing only to use the restroom or ask his assistant to get him a refill or an order of food from his sports club, 40/40. But while he handles his international duties, his Roc Nation team -- seven people, including his assistant, longtime publicist and engineers -- make sure his empire runs smoothly. His employees are scattered around the room, some perched on stools or couches, others standing or sitting on the floor, some with laptops before them. His assistant is booking flights, hotels and car service for the BET Awards, which is taking place that weekend; his publicist whispers on the phone about another magazine story. Jay-Z, born Shawn Carter and raised in Brooklyn's Marcy Projects, is the first to admit he could not have achieved half of his successes on his own. But it's his overarching big-business vision and talent that have positioned him as one of the most well-known and influential artists of his time. PAYING THE PREMIUM Following in the footsteps of Madonna and U2, the 39-year-old rapper last year signed a 10-year, $150 million deal with the concert promotion giant Live Nation that includes touring, publishing and recording. In May, Jay-Z parted ways with Def Jam, his longtime label home, at the cost of $5 million, but gained control of his future master recordings. In June, he signed a deal with Atlantic to distribute his upcoming, 11th studio album, "The Blueprint 3"; a month later, he signed a deal with Sony for all future Roc Nation releases. "I still owed an album to Def Jam, but I wanted to have it back for a number of reasons, the most important being that it wasn't consistent with the type of business I planned for me or where I was positioning myself. Everything in my life I had taken charge of, but yet I was still an artist signed to a label. It seemed a little archaic in my plans," he says. "I've always prided myself on being a principled person. It was more so the principle than the amount of money. It was about owning my own masters and owning my own companies, but you have to pay for the privilege, and that comes at a premium." During his career, Jay-Z has sold more than 29 million albums in the United States, according to Nielsen SoundScan. Forbes recently released its Hip-Hop Cash King list and crowned Jay-Z the highest-earning rapper of the year, knocking down last year's winner, 50 Cent. According to Forbes, which based its numbers on earnings between June 2008 and June 2009, Jay-Z pulled in $35 million in the past year, mostly from his international tour and his ownership stakes in 40/40 and the New Jersey Nets. Heading over to Sony seems an ideal fit for Jay-Z, who has a close relationship with Columbia Records co-chairman Rick Rubin, not to mention the fact that his wife, Beyonce, is signed to the label. At one point he thought Def Jam would be more appropriate for such a partnership. But he says the Universal Music Group label passed on the opportunity to develop him into the kind of mogul he wanted to be. (Def Jam had no comment on its relationship with Jay-Z.) "You have to figure, this is like four years ago, and to them it was just like, 'Are you crazy? No! Make a song!'" he says. "To me it was like, 'I've sold companies for huge amounts of money. I'm an entrepreneur -- that's what I've been all my life. I can't just sit here and make records and not do anything else. Why wouldn't you want to do this with me?' I felt underutilized." TRILOGY COMPLETE Now all of Jay-Z's ventures are coming into alignment. He will release "The Blueprint 3" September 11, eight years to the day from the debut of the original "Blueprint." "This being the end of the trilogy, I wanted to bring it full circle," he says. "The first 'Blueprint' was based on soul samples and more of a place where I came from and the records I listened to growing up with my mom and pop. This 'Blueprint,' I liken it to a new classic, simply because we -- Usher, Justin Timberlake, Beyonce, myself -- are becoming the people that we looked up to musically growing up, like Marvin Gaye and Frank Sinatra." "Blueprint 3" has taken longer to record than any of Jay-Z's previous albums. The rapper says he finished the project in November, then held it back as he negotiated with Def Jam. "The time gave me a chance to step back, touch it, step back, touch it, rework it. Then I had to keep motivating myself because of the current state of music. My album is a single album, but it's part of a collective -- the collectiveness of hip-hop," he says. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Legendary TV news anchor Walter Cronkite dies Also on Reuters CIT in talks with bondholders, as bankruptcy looms Swiss minister to meet Clinton ahead of UBS deadline White House sees GDP showing signs of progress More Entertainment News "Harry Potter" smashes "Spider-Man" records Unseen Jackson U.K. footage on the way "Thriller" sales soar close to Eagles' "Hits" Online music video site MUZU signs up global indies Carla Bruni sings in NY at Mandela show | Video More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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Full Coverage We want to hear from you Join the Reuters Consumer Insight Panel and help us get to know you better Please take a moment to complete our survey Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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