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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Hollywood actor unions reach deal with advertisers Wed Apr 1, 2009 3:51pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alex Dobuzinskis LOS ANGELES (Reuters) - Hollywood's two actors' unions reached a contract deal with advertisers on Wednesday, creating an opening for the larger of the pair to jump-start stalled labor talks with film and television studios. The Screen Actors Guild, the biggest U.S. actors' union with 120,000 members, is still seeking a deal covering film and TV performers to replace a former contract with Hollywood's major studios that expired on June 30, 2008. "With this (advertisers) deal presumably done, assuming ratification by the unions, SAG can turn its full attention now to its most significant agreement of all," said Jonathan Handel, an entertainment attorney monitoring the talks. SAG rejected the studios' "last, best and final" offer in February, then started negotiations for a separate contract covering commercials and advertisements. SAG bargained jointly with the American Federation of Television and Radio Artists, which represents 70,000 actors, performers and TV journalists. The two unions began negotiations with the Joint Policy Committee of the American Association of Advertising Agencies on February 23 and reached a deal in New York on Wednesday. AFTRA reached a separate deal with film and TV studios last year but SAG held out, initially seeking greater concessions on items such as pay for members' work on the Internet. Industry sources have said SAG and the Alliance of Motion Picture and Television Producers, which represents the studios, have now reached tentative deals on pay for Internet-related work, but in February the two groups found themselves at odds again over the length of a new contract. SOLIDARITY GAINS The AMPTP wants a three-year deal to start when the new contract is signed, and SAG has insisted on a retroactive June 30, 2008, start date and an expiration in mid-2011, when the Writers Guild of America and AFTRA will be up for new deals. If SAG joined with either of those two unions in future talks, it would boost all the unions' negotiating leverage, some industry watchers believe. Handel said SAG and AFTRA secured an attractive contract offer from advertisers by working together. Representatives from SAG and the AMPTP declined to comment on how the advertising deal might affect the stalled talks for a film and TV contract. An AMPTP spokesman said no new negotiations with SAG are scheduled. When the studios gave their last offer to SAG on February 19, the AMPTP said it would remain open for 60 days. Handel said SAG and the AMPTP need to reach a deal shortly, because the union will soon begin nominating members for leadership elections, and SAG candidates will not want to compromise on a contract while they are campaigning. "The clock's ticking; I mean it's April now, you really have April, May and part of June to make a deal," he said. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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