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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Apple's iPhone emerges as gaming platform Wed Apr 1, 2009 2:42pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway SAN FRANCISCO (Reuters) - Apple's iPhone has emerged as a serious videogame platform, fulfilling the long-held promise of mobile phone gaming and positioning itself as a legitimate competitor to handheld consoles. The Game Developers Conference in San Francisco last week was abuzz with plans about games for the iPhone and its WiFi-only cousin, the iPod touch. With around 30 million devices on the market -- 17 million iPhones and 13 million iPod Touches -- and access to thousands of games at their slightest whim, consumers are buying and playing games by the tens of millions. Meanwhile, game designers are diving headlong into the market, churning out offerings at a furious pace. Some say the iPhone's unique features -- GPS capability, connectivity, a touch screen -- and sheer variety of content gives it an edge over its more established handheld console competition, Nintendo's DS and Sony's PSP. The DS franchise has shipped more than 100 million units and the PSP more than 50 million since both came to market in late 2004. "The iPhone is a threat to other portable game platforms," said Mitch Lasky, a partner with venture capital firm Benchmark Capital, and the former CEO of Jamdat Mobile, which was sold to Electronic Arts in 2005 for $680 million. "It could be just massive." Apple's App Store went live only last July, but an entire network of developers has sprung up to create thousands of games, ranging from puzzles and arcade games to action and shooter games. Developers take 70 percent of the revenue, while Apple keeps 30 percent. Game publishers include big names such as Electronic Arts, Gameloft and Glu Mobile, up-and-coming outfits like ngmoco and small developers working out of a cubicle. Sanette Chao, director of public relations for Gameloft, said the company has made more money selling iPhone and iPod touch games in the past eight months than it has made overall from some other carriers. "The mobile industry has been waiting for some sort of tipping point...when the App Store was launched, that was the tipping point," Chao said. Gameloft offers 27 games in the App Store and has sold 2 million copies so far. According to the latest data from analytics company Mobclix, more than 7,300 of the iPhone's 31,000 applications are games, or roughly 23 percent. Around 5,500 of those games charge a fee. Users play simpler games for an average of 6 to 8 minutes, but play more complex games for an average of 22 minutes, said Mobclix co-founder Krishna Subramanian. "That shows it's a serious gaming platform," he said. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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Slideshow Most Popular on Reuters Articles Video Miss Universe says had "lot of fun" in Guantanamo G20 protesters smash windows, clash with police | Video U.S. private sector axes 742,000 jobs in March No soul-searching, no Colgate in Obama's G20 diplomacy | Video Malicious virus quiet, but attack may be in works Obama sees G20 consensus, France unhappy | Video Judge extends Obama aunt's stay in United States U.S. reconciliation offer "lunatic"-Taliban spokesman Potential GM bankruptcy plan includes company split NASA in Colbert conundrum over Space Station Most Popular Articles RSS Feed Video Illusionist floats in mid-air Tension on the Korean Peninsula G20 protesters descend on London Loincloths hot among Japan woman Cyclists begin G20 protest An international test for Obama G20 protesters smash bank windows London prepares for G20 Obama at Buckingham Palace World leaders focus on Afghanistan Most Popular Videos RSS Feed THE GREAT DEBATE Real-life spy thriller in cyberspace Eric Auchard Once in a while a good computer security scare comes along that has all the makings of a taut Cold War spy thriller and the latest news of a global computer espionage ring is one such story. Commentary Reuters Deals The global destination for corporate leaders, deal-makers and innovators Knowledge to Act Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Interactive TV | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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