InfoAnda - Twitter gears up auto-ads for big clients: sources |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Groupon raises $950 mln in new funding | 11 January 2011
The Beatles rock music invasion reborn in videogame | 28 August 2009
41 dead as suicide blast hits northwest Pakistan | 13 October 2009

Space observatory finds smallest Earth-like planet outside solar system | 13 January 2011

Forum Views () Forum Replies ()

Read more with google mobile : Twitter gears up auto-ads for big clients: sources |

Edition: U.S. Article Comments (0) Technology Netflix hits fans with price hike Amazon to offer cheaper Kindle, sponsored by AT&T Samsung, HTC to show big Q2 cellphone gains EA buying PopCap Games for up to $1.3 billion Facebook allows police searches Google costs in focus after busy quarter SAP seeks to cut $1.3 billion Oracle verdict RIM deflects criticism at annual meeting More technology news Follow Reuters Facebook Twitter RSS YouTube Read Obama walks out of tense US debt meeting - aide 13 Jul 2011 Mila Kunis Breaks Date With Marine? 13 Jul 2011 Calif. woman charged with torture in severed penis case 13 Jul 2011 Dollar in full retreat, NZD storms 30-year peak | 13 Jul 2011 Dollar drops as Moody's warning spurs shift to safe havens 12:45am EDT Discussed 119 Obama, lawmakers meet for 75 minutes on debt impasse 98 WRAPUP 1-Taxes still a stumbling block in U.S. debt talks 97 Obama and lawmakers regroup to seek debt deal Watched Circus magic transforms sand Wed, Jul 13 2011 A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 Twitter gears up auto-ads for big clients: sources Tweet Share this Email Print Factbox Factbox: Advertisers drop Murdoch paper over hacking claims Wed, Jul 6 2011 Related News Facebook launches video chat with Skype Wed, Jul 6 2011 Obama tweets for the first time, tweaks Republicans Wed, Jul 6 2011 Hackers falsely claim Obama dead on Fox Twitter feed Mon, Jul 4 2011 Baidu picks Microsoft for English search Mon, Jul 4 2011 Analysis & Opinion Zynga brings much-needed cash crop to IPOville Is Google+ a Facebook killer or another Google Wave? Related Topics Technology » Media » A Twitter page is displayed on a laptop computer in Los Angeles October 13, 2009. Credit: Reuters/Mario Anzuoni By Alexei Oreskovic SAN FRANCISCO | Wed Jul 13, 2011 5:58pm EDT SAN FRANCISCO (Reuters) - Twitter is courting bigtime advertisers and will soon allow them to tailor, automate and publish ads in bulk directly onto the Internet microblogging service, according to two people with knowledge of the matter. The company will soon provide a so-called application programing interface, or API, that will help advertising agencies and corporations deliver large volumes of ads on Twitter. Access to the API, which Twitter plans to begin in the fourth quarter, will initially be rolled out as a test involving a limited number of partners, the people said. The move could provide a boost to Twitter's fledgling advertising business by opening the door to large online marketing agencies that rely on specialized software tools to deliver a blizzard of ever-changing ads on popular websites like Google and Facebook. "It would increase the opportunity for advertisers to participate in that marketplace. Right now you've got to talk to a salesperson" to run an ad on Twitter, said one of the sources, who wished to remain anonymous because details of the new service are confidential. The move could also pose a risk to Twitter for consumer backlash if it results in a barrage of ads to users of the service, particularly if the promotions are of the less-exhalted variety like ads for teeth-whitening and weight-loss products. So far, Twitter has taken a go-slow approach to advertising for fear of annoying users with intrusive promotions. The five-year-old company is taking steps to ramp up its revenue at a time when its valuation is surging and anticipation mounts that it could follow in the footsteps of LinkedIn and Groupon by floating shares in an initial public offering. According to a recent report in the New York Times, Twitter is seeking to raise $400 million in funding at an $8 billion valuation. Many details have yet to be hammered out, but the sources say that Twitter's advertising API will initially let advertisers automatically deliver ads for two ad formats on its website: Promoted Tweets and Promoted Accounts, according to another one of the sources. Promoted Tweets allow an advertiser to effectively sponsor any of the 140-character text messages that users send on Twitter, while Promoted Accounts let an advertiser promote its Twitter account to users of the service. While Twitter is among the most popular Internet social networking companies with more than 200 million registered accounts, its advertising efforts have lagged those of larger rival Facebook, which is expected to generate $4 billion in ad revenue this year. NEW KID ON ADVERTISING BLOCK Twitter, which only began offering advertising on its service in April 2010, currently has roughly 600 advertisers, and is expected to generate about $150 million in ad revenue this year, according to estimates by research firm eMarketer. "We're always thinking of ways to help marketers get more value from advertising on Twitter," said Twitter spokesman Matt Graves in an emailed response. He declined to comment specifically on Twitter's advertising API. An API is a standardized set of technical specifications which allow different software programs to communicate and interact. Twitter's forthcoming advertising API could complement a self-serve advertising system, which the company has said it plans to introduce by the end of the year. Websites like Facebook and Google offer basic advertising self-serve features designed to ease the process of buying ads by small businesses. The systems allow an advertiser to fill-out online forms to set certain parameters of the ad, including the text displayed in the ad and the price they want to pay. That kind of system is not well-suited for larger advertisers that need to buy ads in bulk. Companies that rely on heavy online marketing such as Groupon and Zynga, as well as ad agencies representing multiple clients, often run large-scale online ad campaigns that can involve blasting thousands of different permutations of an ad. Numerous companies have built special tools that can connect directly to the advertising APIs used by Facebook and Google. "They can just flood the system with ad types and almost in real time they can figure out which ads are working, which are most successful, which are getting the clicks at the right price," said Debra Aho Williamson, an analyst at research firm eMarketer. "The risk of course is that it's more challenging to police and to make sure that the kinds of companies using the ad system are using it correctly," she said. (Editing by Bill Rigby, Edwin Chan and Bernard Orr) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Thursday, 14 July 2011
Syrian military kills four in renewed assaults |
Beyonce's "4" spends week two at #1 on Billboard albums chart
Irish Catholic Church concealed child abuse in 1990s |
Brazil plane crashes after take-off, 16 dead |
Bancroft Family Members Express Regrets at Selling Wall Street Journal to Murdoch
Yemeni security forces, opposition clash in Taiz |
Egypt sacks 700 Mubarak-era policemen
European Commission proposes changes to counting fish quotas
Monfils, Montanes ousted in Stuttgart; Monaco wins Bastad openers
France plans to continue military campaign in Libya
Congressmen berate TSA for airport security lapses and high costs
Arnold Schwarzenegger lines up first post-scandal role
Afghan terrorists kill 5 French soldiers following Sarkozy’s visit
Rising health care curve won't bend, even for Obama
Netflix price rise draws user ire, investor glee |
Exclusive: China Telecom plans iPhone launch near year-end |
Ted Danson joins CSI after Fishburne exit |
Sister Wives family to challenge Utah polygamy laws |
No warnings, clues in deadly triple Mumbai blasts |
Analysis: Thai PM-elect survives noodlegate but threats loom |
Syrian military kills four in renewed assaults |
French writer denies pressured into DSK complaint |
Magic of '99 continues for U.S. women: topple France to book spot in finals
Indians return from All-Star Game with great experience
New York man arrested for dismembering missing Jewish boy
China calls on world to normalize ties with Sudan |
An AWKward Relationship: The U.S. and Its Ties to Hamid Karzai's Half-Brother
Mumbai Attacks Renew Questions About Pakistan's Crackdown on Militants
Secretary Clinton traveling as scheduled, Obama promises support to India
Meet the Mets, fleece the Mets? GM Alderson denies team dumping salaries
Blink-182 set to release new single on Friday
Greenpeace alleges major clothing brands contributing to pollution of China's waterways
Twitter gears up auto-ads for big clients: sources |
Netflix price rise draws user ire, investor glee |
Google margins and new social product in spotlight |
Royalty payments dog Pandora's Westergren |
Three Glee stars to graduate from TV show |
Harry Potter seeks box office magic one last time |
George Harrison documentary to get Oct debut on HBO |
LMFAO keeps party rocking at #1 on Billboard Hot 100
Special report: How fuel smuggling keeps Gaddafi machine running |
Arabs to seek full Palestinian upgrade at U.N.: draft |
JP Morgan Chase Q2 profits up 13%
Atheists sue to block Texas governor from promoting Christian prayer rally
Libya rebels regroup but battle exposes weakness |
Great Dane! Thomas Bjorn leads Open Championship with dream round
Miranda Kerr names baby with Orlando Bloom after late ex-boyfriend
Turban suicide bomber kills Afghan cleric, four others |
Survey reveals gaps in HIV programming for gay men
'Mad Men,' 'Mildred Pierce' lead Emmy nominations
In West Bank, settler violence seen on the rise |
Syrian revolution gets Islamic seal of approval
ConocoPhillips to split into two separate companies
Analysis: Saleh's vow to return fragments chaotic Yemen |
Iraqi lawmakers irked by manipulated manual voting |
Putin flies in to mourn as 20 still missing from boat |
Mummy Dearest: Ancient Egypt’s embalmed animals back in favor
Apple pays S.Korean user compensation over iPhone tracking |
U.S. and China face vast divide on cyber issues |
WikiLeaks files complaint over Visa and Mastercard |
China's Alibaba.com in deal with Western Union for AliExpress |
Navy to help climate scientists in pirate-infested waters |
No link seen between cellphones, brain tumor |
Mad Men, Modern Family to defend Emmy wins |
Sapphire's The Kid won't get Hollywood treatment |
Montreux fetes Miles Davis with soundtrack to his life |
Snape voted greatest Potter character in MTV poll |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01