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Edition: U.S. Article Comments (0) Technology Netflix hits fans with price hike Amazon to offer cheaper Kindle, sponsored by AT&T Samsung, HTC to show big Q2 cellphone gains EA buying PopCap Games for up to $1.3 billion Facebook allows police searches Google costs in focus after busy quarter SAP seeks to cut $1.3 billion Oracle verdict RIM deflects criticism at annual meeting More technology news Follow Reuters Facebook Twitter RSS YouTube Read Obama walks out of tense US debt meeting - aide 13 Jul 2011 Mila Kunis Breaks Date With Marine? 13 Jul 2011 Calif. woman charged with torture in severed penis case 13 Jul 2011 Dollar in full retreat, NZD storms 30-year peak | 13 Jul 2011 Dollar drops as Moody's warning spurs shift to safe havens 12:45am EDT Discussed 119 Obama, lawmakers meet for 75 minutes on debt impasse 98 WRAPUP 1-Taxes still a stumbling block in U.S. debt talks 97 Obama and lawmakers regroup to seek debt deal Watched Circus magic transforms sand Wed, Jul 13 2011 A Tokyo-Paris flight in under three hours on the horizon Fri, Jun 24 2011 Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 Google margins and new social product in spotlight Tweet Share this Email Print Related News Wall Street ends higher; Moody's warning hits futures Wed, Jul 13 2011 Google costs in focus after busy quarter Tue, Jul 12 2011 Apple chief patent lawyer leaving: sources Tue, Jul 12 2011 Jobs halt Wall Street rally, investors eye earnings Fri, Jul 8 2011 Samsung quarterly profit falls as weak LCDs overshadow mobiles Thu, Jul 7 2011 Analysis & Opinion Tech wrap: Amazon plans Android tablet Tech wrap: Apple vs HTC, round two Related Topics Technology » Media » An employee answers phone calls at the switchboard of the Google office in Zurich August 18, 2009. Credit: Reuters/Christian Hartmann ( SAN FRANCISCO | Thu Jul 14, 2011 12:42am EDT SAN FRANCISCO (Reuters) - Google Inc's profit margins and its newly released social networking service will be in the investor spotlight when the Internet company reports its quarterly results after Thursday's market close. The world's No. 1 Internet search company has boosted spending and embarked on an acquisition spree in recent months as it battles rivals such as Facebook, Apple Inc, Microsoft Corp and Groupon. Rising expenses ate into Google's profit margin last quarter, sending the company's shares down 8 percent after it reported results. "A declining margin scenario is never good for any stock, no matter how cheap it looks," said Sameet Sinha, an analyst with B. Riley & Co. But he noted that the recent launch of Google's new social networking service, dubbed Google+, may take some of the heat off the company for its spending and make Wall Street more comfortable with Google co-founder Larry Page, who took the CEO reins in April. "Google plus is gaining some good buzz from what I see," Sinha said. "It speaks to Google's ability to continue to innovate despite its size." Since Google introduced Google+ in late June, the company's shares have risen roughly 11 percent, closing at $538.26 on Wednesday. Analysts polled by Thomson Reuters I/B/E/S are looking for net revenue, which excludes fees Google pays to partner websites, of $6.54 billion in the second quarter, up 28 percent year-on-year and flat from the first quarter. According to StarMine's SmartEstimate, which places more weight on recent forecasts by top-rated analysts, Google should post adjusted earnings per share of $7.76, which is 10 cents beneath analysts' average expectation for EPS of $7.86. Investors are also hungry for details about an investigation by the U.S. Federal Trade Commission into Google's business practices as well as any commentary about how the European debt crisis is affecting its advertising business. (Reporting by Alexei Oreskovic; Editing by Richard Chang) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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