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Edition: U.S. Article Comments (1) Follow Reuters Facebook Twitter RSS YouTube Read Boehner opens door to cutting U.S. oil tax breaks 8:26am EDT Poplar Bluff levee breached south of city Tuesday 1:59pm EDT More twisters and flooding expected in mid-South | 1:52pm EDT Five women brutally murdered in Mexico beach resort 23 Apr 2011 Third air traffic controller fired for sleeping 12:57pm EDT Discussed 143 Texas governor calls for prayers for rain 136 Obama sees no magic bullet to push down gas prices 65 U.S. sends drones to Libya as battle rages for Misrata Watched Taliban prisoners escape Afghan jail Mon, Apr 25 2011 NATO jets bomb Gaddafi compound Mon, Apr 25 2011 Afghans show prison break tunnel Mon, Apr 25 2011 Facebook jumps into crowded coupon market Tweet Share this By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook began offering users in five U.S. cities coupons for everything from wine tastings to concert tickets on Tuesday, turning up the competitive heat in an increasingly crowded market. The special... Email Print Related News Google loses executive to Groupon, preps rival service Fri, Apr 22 2011 Exclusive: Apple to beat Google on cloud music: sources Thu, Apr 21 2011 Amazon cloud disruption hits some startups Thu, Apr 21 2011 At Facebook headquarters, Obama seeks 2008 campaign energy Wed, Apr 20 2011 Obama takes tax plan to Facebook billionaires Wed, Apr 20 2011 Analysis & Opinion Facebook scam warning pages under fire Tech wrap: Apple beats Google to the music cloud Related Topics Technology » Personal Finance » Media » Facebook » Stocks Facebook CEO Mark Zuckerberg addresses the audience before the start of a town hall meeting with U.S. President Barack Obama at Facebook Headquarters in Palo Alto, California April 20, 2011. Credit: Reuters/Jim Young By Alexei Oreskovic SAN FRANCISCO | Tue Apr 26, 2011 4:13pm EDT SAN FRANCISCO (Reuters) - Facebook began offering users in five U.S. cities coupons for everything from wine tastings to concert tickets on Tuesday, turning up the competitive heat in an increasingly crowded market. The special Deals coupons, which Facebook users can purchase directly on its service, offer discounted prices or access to limited-availability goods. Facebook will take a cut of each transaction, though the company declined to say how much. With the new service, Facebook becomes the latest Internet heavyweight to jump into the red-hot daily deals market pioneered by Groupon a few years ago. Last week, Google Inc began marketing a new daily deals service dubbed Offers to users in Portland, Oregon, with plans to expand to San Francisco and New York, and Amazon.com invested $175 million in LivingSocial in December. "Although the market has seen huge growth and there are big players already there, it's not something that's locked down," said Ray Valdes, an Internet analyst at research firm Gartner. "I expect to see churn among the vendors as they try one thing and it works for a while and other vendors find new ways of better meeting users's needs," he said. Facebook, the world's No.1 social network with more than 500 million users, is betting that social interaction will help set it apart from the dozens of companies currently offering online daily deals. The coupons available on Facebook are specifically geared toward group activities, such as a river rafting trip, rather than for individual items such as a discounted pair of jeans. Facebook users can easily recommend interesting-looking deals to their friends on the service. "It's not about taking someone else's business model and force-fitting it into Facebook," Emily White, director of local products at Facebook, told Reuters in an interview on Tuesday. "Ultimately we're providing what we hope is a really great user experience by looking at what people come to Facebook to do, and that's interact with friends," she said. Facebook currently makes the majority of its revenue by selling online ads. But some analysts see an important new business in helping local merchants acquire new customers by offering online coupons that take advantage of mobile technology and social networking. "The local opportunity for what Facebook, Google and Groupon, what everyone is trying to figure out, could potentially be bigger than the online ad opportunity right now," said Evercore Partners analyst Ken Sena, who recently wrote a report on the mobile shopping market. In addition to Facebook's inherent social networking characteristics, Sena said the company's online payment system, dubbed Facebook Credits, gives the company an important advantage selling coupons on its service. Google, by contrast, will benefit from its mobile technology, including wireless transaction capabilities recently incorporated into its Android software, said Sena. "All of those pieces will come together to determine who's going to be the leader in the space. It's very undecided at this point," he said. Facebook is initially rolling out its Deals service in San Francisco, Austin, Atlanta, Dallas and San Diego. White said she expected Facebook Deals to be available in more U.S. cities this year, though she declined to provide a time frame. In addition to creating coupons for local merchants using its own sales force, Facebook will offer coupons created by 11 partners including ReachLocal, Gilt City and Zozi. (Reporting by Alexei Oreskovic; Editing by Tim Dobbyn) Technology Personal Finance Media Facebook Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (1) hybrididentity wrote: If Facebook or Groupon were publicly traded companies this news would cause me to go straight to ProofTrader and write a short coverage of Groupon. Facebook will crush them, I mean, what do they have that Facebook can’t easily reproduce? Apr 26, 2011 4:39pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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