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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Deadlock in Libya exposes international rifts 26 Apr 2011 Lindsay Lohan makes clean breast of things for Leno | 1:50am EDT Guidelines help prevent heart attack deaths 26 Apr 2011 Sony Playstation suffers massive data breach; firm criticized 3:17am EDT Sony PlayStation suffers massive data breach 26 Apr 2011 Discussed 145 Texas governor calls for prayers for rain 136 Obama sees no magic bullet to push down gas prices 66 U.S. sends drones to Libya as battle rages for Misrata Watched Lohan on Leno, Cole on "X Factor" Tue, Apr 26 2011 Tornado caught on security camera video Tue, Apr 26 2011 Waiting for Bernanke 2:59am EDT Horror "Insidious" the year's most profitable film Tweet Share this By Pamela McClintock LOS ANGELES (Hollywood Reporter) - They say lightning doesn't strike twice. Don't tell that to the trio behind "Paranormal Activity," whose microbudgeted haunted-house follow-up "Insidious" is crossing the $50 million mark... Email Print Related News UPS profit beats estimates, raises outlook Tue, Apr 26 2011 Netflix profit rises, but outlook disappoints Mon, Apr 25 2011 Auto production faces bigger hit after Japan quake Mon, Apr 25 2011 New home sales rebound but market still seen weak Mon, Apr 25 2011 "Rio" still No. 1 at world box office Sun, Apr 24 2011 Analysis & Opinion Deals wrap: Barrick strikes deal for Equinox Station Identification: Who is James Pethokoukis? Related Topics Entertainment » Fashion » Film » By Pamela McClintock Tue Apr 26, 2011 10:57pm EDT LOS ANGELES (Hollywood Reporter) - They say lightning doesn't strike twice. Don't tell that to the trio behind "Paranormal Activity," whose microbudgeted haunted-house follow-up "Insidious" is crossing the $50 million mark globally and could double that by the time it leave theaters. That would give the indie horror picture, made for under $1.5 million, the best cost-to-gross ratio of the year, a good measurement of profitability. "Insidious" has taken in $44.5 million in North America after four weekends, and roughly $4.5 million in Russia and two smaller territories (final figures are still being determined). It opens in the U.K. and Brazil this weekend. Based on its performance so far, those involved with the film say "Insidious" should reach $90 million globally, and probably more. The key players who backed the film -- Jason Blum, Oren Peli and Steven Schneider -- stand to make millions. While it won't make the $193 million grossed by "Paranormal" globally in 2009, no one is complaining. "It shows that there is still a market for quality genre movies, and that it is possible to make film on a micro-budget," Blum told The Hollywood Reporter. For years, studios have tried in fits and starts to make genre movies at a nominal cost. But it's been a challenge. Paramount's microbudget division Insurge Pictures had great success earlier this year with "Justin Bieber: Never Say Never," which cost $13 million to produce and has grossed $95 million worldwide. Paramount formed Insurge after the runaway success of "Paranormal Activity," which the studio distributed domestically. Blum, Peli and Schneider produced "Insidious" via their Haunted Movies banner, which has a five-picture financing deal with Canadian distributor Alliance. Sony picked up all U.S. rights at the Toronto Film Festival last year for under $1 million, and in turn gave the film to its fledgling distribution partner FilmDistrict. Directed by James Wan and written by Leigh Whannell, both "Saw" veterans, "Insidious" stars Patrick Wilson and Rose Byrne as a couple who move into an old house with their two young sons and a new baby. The producers were able to keep the production budget down by convincing the talent to take deferred payments. Critics liked the film, and word-of-mouth among audiences has ensured that weekend business has never dropped more than 30 percent. By contrast, the $40 million-budgeted "Scream 4" plunged 62 percent in its second weekend, and will be lucky to crack $50 million. Entertainment Fashion Film Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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