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Avril Lavigne more emotional, raw on new album
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By Cindy Martin and Mike Collett-White
LONDON (Reuters) - Canadian singer Avril Lavigne says her fourth album "Goodbye Lullaby," released in the United States on Tuesday, shows a different side to the petulant pop-punkster image she has perfected in...
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Canadian singer Avril Lavigne attends an opening ceremony of Gap Flagship Ginza in Tokyo March 3, 2011.
Credit: Reuters/Toru Hanai
By Cindy Martin and Mike Collett-White
LONDON |
Tue Mar 8, 2011 12:32pm EST
LONDON (Reuters) - Canadian singer Avril Lavigne says her fourth album "Goodbye Lullaby," released in the United States on Tuesday, shows a different side to the petulant pop-punkster image she has perfected in the past.
"It is a more emotional, more raw record," Lavigne told Reuters in a recent interview in London to discuss Goodbye Lullaby, released by Sony Music's RCA Records label.
"And I think it's good for me to kind of switch it up a bit and do that."
At 26, and recently divorced, the star who burst on to the scene as a teenager with "Let Go" aims to win over a new audience with the fresh approach while still holding on to her core fanbase.
"I think, if anything, this record ... may be able to gain more of a mature audience along with it, and I hope to keep the same kind of core younger group," Lavigne explained.
"It's different this record for me, but it's very me. It's my personality, it's my style. It's not like I went and did something totally different or anything like that. It just showcases a different side to me and more of that."
Whether the album succeeds will soon become clear when the pop charts are published in the United States, Britain and other key markets where Lavigne's fanbase is strong.
FALLEN BETWEEN TWO WORLDS?
But some critics are concerned that the artist whose total album sales are estimated at 30 million may have fallen between two worlds.
"Avril Too Serene" was the New York Post's headline.
"Right from her 'Sk8er Boi' breakthrough in 2002, punky spunk always separated Canadian rock chick Avril Lavigne from the pack," wrote Dan Aquilante in a two-star review.
"Four discs into her career and after a highly publicized split from her Sum 41 groom, Deryck Whibley, Lavigne's latest record smacks of maturity (that's bad) and is salted with self-blame and doubt (worse).
"Add to that a surprising lack of divorce venom, and the result is a milquetoast breakup album -- a 13-song pileup of easy rock."
Mike Doherty, writing for Canada's National Post, agreed, describing the new album as "a middle-of-the-road collection of mildly yearning, acoustic-guitar-based songs."
Rolling Stone magazine awarded the record three stars in a mixed review, and also noted an obvious change in direction.
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