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Read more with google mobile : Holy smokes Batman! Oscar voters go mainstream |

Edition: U.S. Article Comments (0) Follow Reuters Holy smokes Batman! Oscar voters go mainstream Tweet Share this Link this By Bob Tourtellotte LOS ANGELES (Reuters) - If any of the frontrunners for the best film Oscar win the world's top movie award in nine days, the idea that voters are out of touch with mainstream movie fans may be over after two years of trying. For... Email Print Related News Holy smokes Batman! Oscar voters go mainstream Fri, Feb 18 2011 Banksy graffiti lands in LA ahead of Oscars Thu, Feb 17 2011 U.S. oil jumps on Mideast, Africa turmoil Thu, Feb 17 2011 Special Report: Can Japan's spirited youth save their aging nation? Tue, Feb 15 2011 Country trio Lady Antebellum leads Grammy winners Mon, Feb 14 2011 Analysis & Opinion The economics and politics of valuing life Online sports gaming startup eyes Super Bowl boost Related Topics Entertainment » Fashion » Film » Oscar statuettes are displayed at the ''Meet the Oscars, Chicago'' event February 13, 2009. Credit: Reuters/John Gress By Bob Tourtellotte LOS ANGELES | Fri Feb 18, 2011 7:10pm EST LOS ANGELES (Reuters) - If any of the frontrunners for the best film Oscar win the world's top movie award in nine days, the idea that voters are out of touch with mainstream movie fans may be over after two years of trying. For that, Oscar owes a big "thank you" to Batman and Clint Eastwood. Or, to director Christopher Nolan and his 2008 Batman movie "The Dark Knight," and Eastwood with his feature "Gran Torino," neither of which was even nominated for the best film of 2008 despite being popular hits. In each of the movie years 2009 and 2010, when Academy Award organizers doubled the number of best film nominees to 10 from five, the combined box office for the nominees was bigger than the total of all 15 contenders in the three years before. The 10 nominees of 2010 have accounted for nearly $1.3 billion in U.S. and Canadian ticket sales, and for 2009, it was $1.7 billion. In each of 2008, 2007 and 2006, it was $354 million, $357 million and $296 million, respectively. "Popular movies and Academy voters have come together in this perfect storm of events, and it's nice to see that," said Paul Dergarabedian, head of box office tracker Hollywood.com. In 2008, mainstream movie fans complained loudly that Oscar voters were out of touch. At that time, it seemed as if almost every nominee for best film came mostly from art houses or were specialty films, such as "The Reader" or "Milk." That year, Nolan's "The Dark Knight" was a hit with critics and the No. 1 film at domestic box offices with $533 million. "Gran Torino" similarly was a 2008 smash hit. But neither was nominated for best movie, raising hackles from fans. The best picture Oscar winner for 2008, "Slumdog Millionaire," took in $141 million. But of the other four nominees, only "The Curious Case of Benjamin Button" could top $100 million. PUMP UP THE VOLUME The next year, the Academy of Motion Picture Arts and Sciences raised the number of nominees to broaden the pool of contenders, and five films topped the magic $100 million, led by smash hit "Avatar" with $761 million. The list included "Up" at $293 million and "The Blind Side" at $256 million. For 2010, four films -- "Toy Story 3," Nolan's "Inception," "True Grit," and "Black Swan" -- have crossed $100 million and "The King's Speech" ($96 million) will likely do so. "The Social Network" ($97 million) is close and a sixth, "The Fighter" at $86 million, will easily top $90 million. Dergarabedian reckons two factors were at work. One is the widening of the best film category, and the second is that no one movie dominated box offices through Hollywood's award season which, generally speaking, begins in November. "That left opportunity for these films to become mainstream hits," Dergarabedian said. The Academy and TV network ABC couldn't be happier because more popular films, traditionally, mean more TV viewers for the Academy Awards ceremony. 1 2 Next Entertainment Fashion Film Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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