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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Leno launches U.S. prime-time television experiment Tue Sep 15, 2009 1:59am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Chris Michaud NEW YORK (Reuters) - Jay Leno launched his NBC prime-time TV talk show on Monday -- a venture whose success or failure is being closely watched by the industry -- with familiar offerings including a topical monologue and chats with fellow comedian Jerry Seinfeld and a repentant Kanye West. Leno, who ended his 17-year late-night run on "The Tonight Show" in May, began his new NBC show by greeting a few audience members on stage, shaking their hands and exchanging a few words against a background of sectioned, brightly lit columns. His show will appear Monday through Friday at 10 p.m. It is the first prime-time talk show on U.S. television in decades. Leno's move from his comfortable 11:30 p.m. late-night home to the nightly prime-time slot traditionally occupied by expensive scripted drama on leading U.S. networks is being scrutinized by the television industry. General Electric Co's NBC network is struggling to retain audiences and cut costs in the face of declining advertising revenue and increased competition from videogames and social networking. "This IS the actual show," Leno began, adding, "I apologize for my face being all over the place," a reference to the extensive publicity about the new show. After a monologue that included jokes about President Barack Obama and healthcare reform and the controversy about West and singer Taylor Swift from Sunday's MTV Video Music Awards, Leno presented a filmed sketch featuring Dan Finnerty of "The Hangover" entertaining car-wash patrons. Leno plans to have only one celebrity guest each night. But Seinfeld, the show's premier on-set guest, shared screen time with Oprah Winfrey, who appeared on tape after Leno told Seinfeld he was unable to book her. "Hi Jerry," she chirped, and then conducted a brief chat with Seinfeld from which Leno was playfully excluded. Ribbing Leno on the widely covered end of his "Tonight Show" run, which was quickly followed by his new program, Seinfeld cracked, "In the 90s when we quit a show, we actually left." Seinfeld even wore a tuxedo for the big night. 'PRONOUNCED DEAD' The first night also featured a faux interview by Leno with Obama, which spliced the president's answers from a serious media interview with the comic's questions, tailored for humor. "What do you think of my new show?" Leno asked about the experiment, before the shot cut to Obama intoning, "I guarantee you this will be pronounced dead." "It crashes and burns," Obama added when Leno posed a follow-up query. Monday's show also featured an appearance by West, who before performing "Run This Town" with Jay-Z and Rihanna, again apologized for hijacking 19-year-old country music star Swift's moment in the spotlight at the Video Music Awards. West had grabbed the microphone from Swift after she won best female pop video for "You Belong With Me." West then declared that the award should have gone to Beyonce's "Single Ladies" video. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Same old Jay, same new problems for NBC Also On Reuters Video Video: One year on, Lehman victims still fighting Know thy enemy? A guide to surviving the office Slideshow Slideshow: Highlights from New York Fashion Week More Entertainment News "Dirty Dancing" star Patrick Swayze dead at 57 Venice Fest short on prizes for local fare Whitney Houston says husband painted evil eyes in house Lame? "Seinfeld" stars reunite after 11 years Kanye West taking time off after debacle | Video More Entertainment News... Related News Same old Jay, same new problems for NBC 1:59am EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video UPDATE 5-New York homes raided in terrorism probe U.S. Senate denies funds for poverty group Democrats to condemn US lawmaker who heckled Obama Your shower may be blasting you with germs: study Kids send Marcus the lamb to slaughter "Dirty Dancing" star Patrick Swayze dead at 57 Del Potro ends Federer's reign in New York Wells Fargo fires exec over Malibu house scandal Whitney Houston says husband painted evil eyes in house Del Potro ends Federer's New York reign Most Popular Articles RSS Feed Video Kanye controversy at VMAs Obama's message to Wall Street WW2-era's Vera Lynn tops UK charts Talk of the Town NY home searched in terrorism probe Lehman anniversary $30 mln bail for accused kidnapper U.S. forces raid Taliban stronghold German leader in emergency landing Lehman victims fight on Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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