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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Scientists find superbugs in Delhi drinking water 4:43am EDT Wisconsin high court challenger declares victory 8:47am EDT U.N. troops surround Gbagbo's "last defenders" | 11:37am EDT Scientists find superbugs in Delhi drinking water 2:29am EDT Strong earthquake shakes Japan's ruined northeast coast 11:28am EDT Discussed 114 U.S. to reach debt limit by May 16: Geithner 78 Stumbling blocks remain in budget fight 72 US Republican budget plan would cut $5.8 trln in 10 yrs Watched Robotic bird takes flight into the future Mon, Apr 4 2011 Ouattara forces storm Gbagbo bunker Wed, Apr 6 2011 High price for a government shutdown Wed, Apr 6 2011 small business Is social media the elephant in the room? GoDaddy founder Bob Parsons caused a stir when he posted a video of him killing an elephant on Twitter. It's the latest example of the inherent dangers of social media and small businesses should take heed to avoid pulling a "Parsons." Full Article Managing elephant-sized social media blunders The do's and don'ts of securing a domain name 5 signs you need a marketing makeover Cisco CEO vows to double-down on video Tweet Share this SAN FRANCISCO (Reuters) - Cisco Inc CEO John Chambers, days after admitting the company he has led for 16 years had lost its way, acknowledged challenges remain in its core business of networking while vowing to "double down" on video. Chambers told... Email Print Related News Special report: How News Corp got lost in Myspace 11:46am EDT Dish expands its scope with Blockbuster win Wed, Apr 6 2011 S&P 500 index edges higher on light volume Wed, Apr 6 2011 Cisco chief vows to restore "flawed" company Tue, Apr 5 2011 JPMorgan CEO says wealthy have tax obligation Tue, Apr 5 2011 Analysis & Opinion Tech wrap: YouTube changing the channel? Helloooooo out there…. Senator asks if anyone paying attention to speech Related Topics Technology » Stocks Cisco Chairman and CEO John Chambers delivers a speech at the GSMA Mobile World Congress in Barcelona February 16, 2011. Credit: Reuters/Gustau Nacarino SAN FRANCISCO | Thu Apr 7, 2011 11:47am EDT SAN FRANCISCO (Reuters) - Cisco Inc CEO John Chambers, days after admitting the company he has led for 16 years had lost its way, acknowledged challenges remain in its core business of networking while vowing to "double down" on video. Chambers told analysts and investors at a Wells Fargo technology conference on Thursday that the routing business was "in very good shape" but he faced "challenges" in the other pillar of its core business, switching. Its video-focused products include "Telepresence" video-conferencing, software and hardware. In a remarkably candid memo to employees earlier this week, the respected Silicon Valley chieftain admitted the one-time technology bellwether and Wall Street darling will need to take bold steps to restore its tarnished credibility. He confessed the networking giant had been slow to make decisions, fallen down on execution and lacked discipline in an aggressive expansion. Chambers warned staff to prepare for a number of unspecified changes in the next few weeks and coming fiscal year, starting in August. Chambers reiterated on Thursday that tough decisions needed to be taken. Executives have kept quiet on what was planned, but analysts speculate Cisco may be forced to whittle down a largely unspectacular consumer-oriented business -- from Flip cameras to its Umi home conferencing product -- while refocusing on its core Internet routing and switching business. (Reporting by Paul Thomasch in New York; Editing by Tim Dobbyn) Technology Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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