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Edition: U.S. Article Comments (1) Slideshow Follow Reuters Facebook Twitter RSS YouTube Read WRAPUP 2-Japan focuses on hydrogen buildup after nuclear leak 12:32pm EDT Dish wins Blockbuster auction for $320 million 1:45pm EDT Top M&A law firms at center of new insider case 3:37pm EDT Attack on Gbagbo bunker in Ivory Coast repelled | 4:10pm EDT In U-turn, Portugal says needs EU aid | 4:51pm EDT Discussed 109 U.S. to reach debt limit by May 16: Geithner 75 Stumbling blocks remain in budget fight 66 US Republican budget plan would cut $5.8 trln in 10 yrs Watched Robotic bird takes flight into the future Mon, Apr 4 2011 Cisco's mea culpa Tue, Apr 5 2011 Giant touch-screen shows size matters Thu, Mar 31 2011 small business Is social media the elephant in the room? GoDaddy founder Bob Parsons caused a stir when he posted a video of him killing an elephant on Twitter. It's the latest example of the inherent dangers of social media and small businesses should take heed to avoid pulling a "Parsons." Full Article Managing elephant-sized social media blunders The do's and don'ts of securing a domain name 5 signs you need a marketing makeover Microsoft, Toyota team up on digital auto network Tweet Share this SEATTLE (Reuters) - Microsoft Corp and Toyota Motor Corp unveiled a plan on Wednesday to work together on bringing internet-connected services to Toyota's cars. The world's biggest software company and the biggest automaker said they were investing... Email Print Related News Nikkei at 1-week closing low as concerns over output grow 7:08am EDT Toyota says most Japan plants to stay idle next week Tue, Apr 5 2011 Services growth retreats from 5-year high: ISM Tue, Apr 5 2011 Special Report: Japan power crunch could get worse in summer Tue, Apr 5 2011 Microsoft says helps take down spam e-mail network Thu, Mar 17 2011 Analysis & Opinion Data breach is the Exxon Valdez of privacy Zoellick’s speech on the Middle East & North Africa Related Topics Technology » Stocks 1 / 2 A visitor looks at Toyota's Prius Plug-in Hybrid at the Electronic Automotive Technology Expo in Tokyo January 19, 2011. Credit: Reuters/Kim Kyung-Hoon SEATTLE | Wed Apr 6, 2011 1:50pm EDT SEATTLE (Reuters) - Microsoft Corp and Toyota Motor Corp unveiled a plan on Wednesday to work together on bringing internet-connected services to Toyota's cars. The world's biggest software company and the biggest automaker said they were investing 1 billion yen or about $12 million in Toyota Media Service Co, a Toyota unit that handles its digital offerings for customers. The unit will focus on combining telecommunications and data for drivers in the form of GPS, multimedia, and managing power on electric and hybrid vehicles. Toyota is planning to set up a network based on Microsoft's Azure "cloud computing" platform by 2015, which would allow customers across the world access to Toyota's digital services. One of the services Toyota is planning will monitor and integrate a person's power usage across the home and car to maximize efficiency. The partnership with Toyota is a departure for Microsoft, which so far has focused most of its auto industry technology efforts on Ford Motor Co. (Reporting by Bill Rigby, editing by Gerald E. McCormick) Technology Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (1) themisanthrope wrote: Well that makes TWO car companies from which I will not buy a car… Apr 06, 2011 2:36pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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