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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Obama and Congress to try reaching spending-cut deal | 1:08am EDT Japan tackles hydrogen build-up, radiation concerns spread | 12:56am EDT Ouattara forces lay siege to Ivory Coast's Gbagbo | 1:29am EDT Maine legalizing switchblades for one-armed people 06 Apr 2011 Dish expands its scope with Blockbuster win 06 Apr 2011 Discussed 112 U.S. to reach debt limit by May 16: Geithner 78 Stumbling blocks remain in budget fight 71 US Republican budget plan would cut $5.8 trln in 10 yrs Watched Robotic bird takes flight into the future Mon, Apr 4 2011 High price for a government shutdown Wed, Apr 6 2011 Cisco's mea culpa Tue, Apr 5 2011 small business Is social media the elephant in the room? GoDaddy founder Bob Parsons caused a stir when he posted a video of him killing an elephant on Twitter. It's the latest example of the inherent dangers of social media and small businesses should take heed to avoid pulling a "Parsons." Full Article Managing elephant-sized social media blunders The do's and don'ts of securing a domain name 5 signs you need a marketing makeover Dish expands its scope with Blockbuster win Tweet Share this By Tom Hals and Liana B. Baker WILMINGTON, Del./NEW YORK (Reuters) - Dish Network Corp won Blockbuster Inc in a bankruptcy auction for $320 million, further broadening its business beyond satellite TV and setting up a possible showdown with... Email Print Related News Icahn, Dish, others vie for bankrupt Blockbuster Tue, Apr 5 2011 UPDATE 2-Blockbuster auction to decide movie chain's fate Mon, Apr 4 2011 Google offers $900 million for Nortel patents Mon, Apr 4 2011 UPDATE 4-Pfizer selling Capsugel to KKR for $2.38 bln Mon, Apr 4 2011 "Hop" skips and jumps to No. 1 at box offices Sun, Apr 3 2011 Analysis & Opinion Full transcript of Robert Zoellick Newsmaker Tech wrap: YouTube changing the channel? Related Topics Technology » Deals » Global Deals Data 2011 Q1 » Inflows Outflows » Media » iPad » Stocks The Blockbuster movie rental store is open for business in the Denver suburb of Broomfield, April 6, 2011. Credit: Reuters/Rick Wilking By Tom Hals and Liana B. Baker WILMINGTON, Del./NEW YORK | Wed Apr 6, 2011 10:12pm EDT WILMINGTON, Del./NEW YORK (Reuters) - Dish Network Corp won Blockbuster Inc in a bankruptcy auction for $320 million, further broadening its business beyond satellite TV and setting up a possible showdown with Netflix. Dish, the second-largest U.S. satellite TV company after DirecTV, trumped at least three other bidders, including activist investor Carl Icahn, for the one-time leader in video rentals. Dish said the deal, which includes more than 1,700 Blockbuster stores, gives it new ways to market its services. The deal covers "substantially all" of the rental chain's business, and likely gives Dish the rights Blockbuster had to stream movies over the Internet, the Blockbuster brand name and customer lists. Blockbuster said in a statement that it believes the sale "represents the best means of maximizing value for the company's stakeholders." Dish declined to comment beyond its news release. A court hearing to approve the sale is scheduled for Thursday. "This is very clever," said Todd Mitchell, an analyst with Kaufman Brothers. "Dish can transition Blockbuster from a retail to a streaming model so you have basically a Netflix-like offering." Shares of Dish ended one cent higher, while Netflix Inc's stock slid nearly 2 percent. The deal follows two others this year led by Dish Chairman and Chief Executive Officer Charlie Ergen that could transform the company into a major provider of on-demand video through its satellite system and eventually over a wireless network for handheld devices, according to analysts. Dish is expanding its broadband spectrum by acquiring DBSD North America for about $1.4 billion. Digital set-top box maker EchoStar Corp, where Ergen is also chairman, has announced it is buying Hughes Communications, which Mitchell said could one day provide technology to create a wireless network. Together, the deals could give Dish the tools it needs to deliver movies to phones and iPads and compete with Netflix, which streams most of its videos over the Internet. "Young people are downloading increasing amounts of content direct to handheld devices. The iPhone is at the forefront of a new generation of devices that are revolutionary because you don't have to plug them into the computer to receive content," said David Pauker, a turnaround specialist with Goldin Associates. Dish expects to pay about $228 million in cash to acquire Blockbuster's assets, which as of February 27 included more than $100 million of receivables and cash and a rental library estimated to be worth $175 million. The money will go toward paying off the company's creditors, which include Icahn and other bondholders as well as movie studios. The creditors are owed more than a $1 billion. 1 2 Next Technology Deals Global Deals Data 2011 Q1 Inflows Outflows Media iPad Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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