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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Japan eyes e-politics as political rivalry grows Mon Aug 3, 2009 9:28am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Yoko Kubota TOKYO (Reuters) - Japanese opposition lawmaker Seiji Ohsaka was disappointed, if not surprised, when he found he was supposed to stop posting microblogs on social networking service Twitter once the formal campaign begins for an August 30 election. But as Japanese politicians increasingly eye the Internet as a way to woo independent voters, Ohsaka and others wonder if an outdated ban on cyber campaigning will really hold. "Really, it will have to be used in campaigns. It is no longer possible to say 'don't use it'," 50-year-old Ohsaka, one of Japan's few tweeting lawmakers and a member of the opposition Democratic Party, told Reuters in an interview. "Even if our murmurs on Twitter might violate Japan's election law, it is probably impossible to stop it ... even if we are told to cease speaking," he said -- tweeting about the interview even as it was taking place. Japan's 1950 election law has been interpreted as barring candidates from updating websites, sending e-mails, or tweeting, once the official campaign begins on August 18. The law, along with voter apathy and a fondness for old-style campaigning has kept cyber politics from taking off in high-tech Japan, where around 70 percent are plugged into the Internet. That means Japanese politicians' cyber strategies lag far behind the sort of organized effort seen in the 2008 U.S. presidential election, where Barack Obama's campaign reached out through online videos, social networking sites and text messages to motivate vast numbers of voters and raise money. Momentum for change, however, is building as competition heats up after a half century of almost unbroken rule by Japan's Liberal Democratic Party (LDP). The opposition Democrats, who surveys show have a good shot at ousting the conservative ruling party and ending its half-century of almost unbroken rule, have already came out in favor of lifting the Internet ban in their policy outline. The fraying of traditional voter blocks such as farm co-ops and unions and the growing clout of independent voters, who now account for up to 50 percent of the electorate against 20 percent in the 1980s, means cyber-savvy politicians will have an edge. "Parties are being asked to link with individuals. In order to do so, they will have to deploy various methods and the Internet is likely to play a big role in this," said Etsushi Tanifuji, a professor at Tokyo's Waseda University. SOME WARY, CHANGE AFOOT Many ruling party politicians have been wary of reform. "When vested interests face a turning point with the appearance of a new type of media, they feel threatened and it has been hard for them to give a green light," said Yoshikazu Iwabuchi, a professor at Nihon University in Tokyo. Change, however, is already afoot. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Microsoft's Bing gains another 1 percent of U.S. search Also on Reuters Nissan unveils zero-emission hatchback "Leaf" The summer blues: What's a U.S. president to do? 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