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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Yahoo's plan: create community from isolated sites Tue Apr 7, 2009 4:05pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexei Oreskovic SAN FRANCISCO (Reuters) - Like nearly 200 million other people around the world, Yahoo Inc co-founder David Filo has a Facebook account. But if Filo and new CEO Carol Bartz have their way, the kinds of social networking features available on Facebook will become part of many Yahoo websites and allow their users to network with each other without using Facebook. The company hopes the strategy will help link its disparate properties, bringing more advertising dollars and growth. Yahoo is turning up the volume on many of its communications and community features and building bridges between the collection of Yahoo sites that have at times operated like virtual islands. "You start to introduce Yahoo users to other parts of Yahoo," said Filo. Whether users warm to Yahoo's vision of the social Internet with the same zeal they have for social stalwarts like Facebook and News Corp's MySpace remains to be seen. But if Yahoo's social networking features catch on, advertisers will take note. "People are spending time on Twitter and Facebook, but advertisers don't want to be there right now. That's the big issue," said JMP Securities analyst Sameet Sinha. "But Yahoo advertisers are already there." LOTS OF PLACES TO GO While Yahoo has scores of online properties ranging from fantasy sports services to celebrity gossip and financial sites, more than half of Yahoo users only use a handful of Yahoo's sites, the company says. In the next several months Yahoo will begin rolling out new versions of its most popular products, from Yahoo Mail to the Yahoo home page. A thread of social media features, including a common user profile, list of friends and regular updates about friends, will tie the family of Yahoo properties together. When an individual recommends a news story from the Yahoo homepage, uploads a photograph on Flickr or makes a trade on a fantasy baseball team from Yahoo sports, Yahoo will send an alert to a network of friends or contacts. Yahoo is developing technology to broadcast roughly 100 types of such posts and actions. Many of Yahoo's properties rank among the most popular on the Internet. Yahoo's homepage had 329 million unique visitors in February, according to research company comScore; Yahoo Mail had 282 million unique visitors in February, second to Microsoft HotMail. And with Yahoo a distant No. 2 to Google Inc in Internet search and its revenue growth stalled, infusing its online content assets with social elements could provide a new path to growth. Online content is more compelling with social media elements, says Allen Weiner, an analyst at industry research firm Gartner. Such content is better suited for advertising than traditional social networking sites, he says, where communications between users are the main event. YAHOO -- SEARCH OR SOCIAL? Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Australia to invest $31 billion in broadband Also on Reuters Mortgage delinquencies soar in the U.S. Blog: Las Vegas casinos are missing Lady Luck Sweeter returns for maple syrup makers More Technology News Australia to invest $31 billion in broadband Salesforce offers customers free service Google helps, not hurts, newspapers: executive Page first turned on e-book idea long ago Labels bet flexibility boosts iTunes sales More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Mortgage delinquencies soar in the U.S. | Video GM in "intense" preparations for bankruptcy: source | Video Italy earthquake toll passes 200 | Video Vermont becomes 4th state to allow gay marriage Almost half of French approve of locking up bosses Skeleton found in tree 29 years after suicide U.S. fighter jets scrambled to intercept stolen plane Soros says U.S. faces "lasting slowdown" | Video Optimism on U.S. economy up: poll | Video VIDEO: Ice shelf brink of collapse Most Popular Articles RSS Feed Video Interview: George Soros Soros sees recovery in 2010 Not everybody loves Obama Gates cuts US weapons programs Hunt for Italian quake survivors Pulled alive from Italy quake rubble Testing and consequences Shooting in German court Anti-communist riots in Moldova Games put Playstation 3 ahead of Wii Most Popular Videos RSS Feed THE GREAT DEBATE Real-life spy thriller in cyberspace Eric Auchard Once in a while a good computer security scare comes along that has all the makings of a taut Cold War spy thriller and the latest news of a global computer espionage ring is one such story. Commentary Reuters Deals The global destination for corporate leaders, deal-makers and innovators Knowledge to Act Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Interactive TV | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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