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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Microsoft's Bing gains on Yahoo, Google Wed Jul 15, 2009 1:57pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] SAN FRANCISCO (Reuters) - Microsoft Corp's market share of the U.S. Internet search market increased modestly in June, the first month that it fielded its new Bing search engine, according to the latest data from research firm ComScore. Microsoft captured 8.4 percent of U.S. Internet searches in June, up from 8 percent the month before, largely at the expense of rival Yahoo Inc, whose market share fell to 19.6 percent in June from 20.1 percent in May. Market leader Google Inc's share <GOOG.O was unchanged from the prior month at 65 percent. "Given all the publicity and advertising around Bing, we were expecting a month-on-month increase," said Citi analyst Mark Mahaney, in a research note issued soon after the figures were published. "But we think it's too early -- need three to four months to call a trend -- and the June move wasn't material enough to make any definitive statements as to whether Bing is a search market share game changer," said Mahaney. "We continue to view Bing as a very solid product, but one facing a very large uphill battle." Microsoft has been pouring investment into its money-losing online services business in an attempt to counter Google's dominance in the Internet search market. There is still a possibility that Microsoft will strike a partnership with Yahoo to combine their online advertising strengths, after Microsoft's aborted attempt to buy Yahoo outright last year. Microsoft shares rose 3.1 percent to $23.83 on Nasdaq. Yahoo and Google shares also rose. (Additional reporting by Bill Rigby in Seattle) (Reporting by Alexei Oreskovic; Editing by Derek Caney and Gunna Dickson) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! 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