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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Aviation official quits over sleeping controllers 1:57pm EDT U.S., allies see Libyan rebels in hopeless disarray 4:51pm EDT Senate panel slams Goldman in scathing crisis report 13 Apr 2011 Special report: In cyberspy vs. cyberspy, China has the edge 3:52pm EDT UPDATE 1-US aviation official quits over sleeping controllers 1:15pm EDT Discussed 166 China tells U.S. to quit as human rights judge 143 Reid says Republicans want shutdown to close clinics 117 Obama, Congress struggle to find budget deal Watched South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 X-47B - the future of autonomous aerial warfare Fri, Feb 11 2011 Brazil builds largest Lego tower Tue, Apr 12 2011 Discovery banks on circus, swamp in new TV lineup Tweet Share this By Paul Thomasch NEW YORK (Reuters) - Discovery Channel, home to a string of popular adventure and nature shows, will roll out a TV schedule next year featuring a circus family, woolly mammoths and reptile rescuers, among other oddities. Discovery... Email Print Related News Hasbro profit falls as it invests more in TV network 3:16pm EDT Cartoon birds, bunnies rule world box office Mon, Apr 11 2011 "Real Housewives" of Washington D.C. get the axe Fri, Apr 8 2011 Pia Toscano had premonition of shock "Idol" exit Fri, Apr 8 2011 Blinkx buys Burst for $30 million to boost online TV Fri, Apr 8 2011 Analysis & Opinion Tech wrap:Yahoo’s CEO-in-waiting? Can consumers solve what’s wrong with healthcare? Related Topics Entertainment » Fashion » Television » Media » Stocks By Paul Thomasch NEW YORK | Thu Apr 14, 2011 1:23pm EDT NEW YORK (Reuters) - Discovery Channel, home to a string of popular adventure and nature shows, will roll out a TV schedule next year featuring a circus family, woolly mammoths and reptile rescuers, among other oddities. Discovery Channel, which struggled at times last season to retain viewers, has scheduled three new specials and four new series for the 2011-12 season, joining returning programs including "Storm Chasers" and "Deadliest Catch." Discovery will introduce its full lineup to advertisers during a presentation later on Thursday, before it begins the process of negotiating commercial rates for the upcoming season during the so-called upfront period. TV advertising has surged in recent months on demand from the automotive, retail and telecommunications categories, providing a boost in sales for cable network owners such as Discovery Communications and Time Warner Inc. The result, analysts say, is that commercial rates could be up by 10 percent or more in this year's upfront market, when cable and broadcast networks sell the bulk of their time for the next TV season. Broadcast networks NBC, CBS, Fox and ABC will introduce their lineups in May. Discovery Communications, in addition to the Discovery Channel, owns TLC, Animal Planet, Investigation Discovery, Science and Discovery Fit & Health. It is also the owner, along with Oprah Winfrey, of the new OWN network, a largely female-oriented mixture of lifestyle, advice and uplifting shows. The network has suffered some audience ratings setbacks since its highly publicized launch in January. OWN plans to introduce six new series in the upcoming season and will return "Our America With Lisa Ling," "Ask Oprah's All Stars," "Enough Already!" "In the Bedroom with Dr. Laura Berman" and "Oprah Presents Master Class." OWN's new series include "Confronting," "I Owe You My Life," "Louie Spence Dance Project," "My Mom and Me," "Sweetie Pies," and "Unfaithful: Stories of Betrayal." The titles alone give some indication of the different audiences served by OWN and Discovery, which next year will feature specials titled "Frozen Planet," "Where's My Mammoth" and the wildly popular "Shark Week." As for new series, Discovery will stick with its traditional lineup of nonfiction programs that often showcase odd jobs and bizarre settings. "Penn & Teller's Secrets of the Universe," for instance, will feature 10 hard-to-believe stories, only one of which is a fake. In "Life on a Wire," the audience will follow the Flying Wallendas, a circus family, while in "Swamp Brothers," Robbie and Stephen Keszey will be featured at work in their reptile sanctuary. The final new show for the 2011-12 season is "Best in the Business," which Discovery is billing as "the ultimate battle of job-skill supremacy that celebrates the creme de la creme of the American workforce." (Reporting by Paul Thomasch, editing by Matthew Lewis) Entertainment Fashion Television Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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