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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World Tobacco industry targeting women in poor countries: WHO AFP - 2 hours 33 minutes ago Send IM Story Print Tobacco industry targeting women in poor countries: WHO GENEVA (AFP) - – World health officials Friday blasted the tobacco industry for going around enticing women in poor countries to smoke cigarettes with the same stereotypes used decades ago in rich nations. "The tobacco industry is like a mutant virus," said Douglas Bettcher, a World Health Organisation expert, in presenting a report on tobacco use and women ahead of world anti-tobacco day on May 31. As the number of smokers has declined in the rich countries of the Organisation for Economic Cooperation and Development (OECD), the tobacco industry "has to look to new horizons to market their products... to look for greener pasture," said Bettcher. That has sent the industry into developing countries with less stringent anti-smoking laws where cigarette manufacturers are reaping new revenue using old techniques, which has raised concerns at the WHO. They sell cigarettes using stereotypes such as associating smoking with women's liberation, the kind of stereotypes featured in smoking promotions decades ago in the rich nations, Bettcher said. According to WHO, there are more than one billion smokers worldwide today, and 200 million of them are women. In half of the 151 countries where surveys have been done on tobacco use among young people, there are nearly as many girls as boys smoking cigarettes. Unless tougher anti-smoking measures are taken, an estimated eight million people could die from tobacco use by 2030, including 2.5 million women with three quarters of them from poor countries, the WHO added. In February WHO chief Margaret Chan criticised the attitude of the tobacco industry as "ruthless" and "insidious" in its pursuit of markets in developing countries. The WHO convention of 2005 aimed to ban advertising and sponsoring by the tobacco industry, support taxing its products and prevent smoking in public places as ways to reduce cigarette smoking which has been linked to increasing the risks of different cancers and heart disease. Only five percent of the world's population lives in countries where the law bans smoking in public places, the WHO said. Recommend Send IM Story Print Related Articles Paris museum where Picasso stolen to reopen June 10 AFP - 1 hour 31 minutes ago Balkan film festival opens in Transylvania AFP - Saturday, May 29 US writer pens new adventure for super-spy Bond AFP - Saturday, May 29 Python Palin thought 'Fish called Wanda' not funny AFP - Saturday, May 29 Ex-Pink Floyd frontman takes The Wall back on road AFP - Saturday, May 29 News Search Top Stories Fitch cuts Spain's debt rating over weak growth prospects Bright sparks Nadal, Federer shine in Paris tennis OECD pledges to cut deficits, protect growth German bank gets fresh 10-billion-euro boost BP pushes on with 'top kill', true slick size emerges More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Fergie to appear on Oprah show after scandal BP pushes on with 'top kill', true slick size emerges French protest as Europe implements austerity Obama and family back in Chicago for holiday weekend US economy weaker than estimated in first quarter More Most Viewed » Scientists stunned as grey whale sighted off Israel Hubble catches planet being devoured by its star UN fears 'irreversible' damage to natural environment Earth may be too hot for humans by 2300: study Ocean fish could disappear in 40 years: UN More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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