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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared WRAPUP 1-Gulf oil spill hits Day 40 with no end in sight 1:02am EDT Stocks slide, euro falls after Spain downgrade 28 May 2010 Bankruptcy talk spreads among Calif. muni officials 27 May 2010 China fakes beg for attention as Apple's iPad goes global 28 May 2010 Berkshire confirms Buffett subpoenaed to testify 28 May 2010 Gulf oil spill hits Day 40 with no end in sight | Video 1:06am EDT BP well disaster stuns hardened oil men 27 May 2010 Prudential wants to pay less to save AIA deal 28 May 2010 Risque Venus brings Moulin Rouge style to French Open 26 May 2010 Microsoft dead-set on mobile and games after shake-up 28 May 2010 Bankruptcy talk spreads among Calif. muni officials 27 May 2010 WRAPUP 1-Gulf oil spill hits Day 40 with no end in sight 1:02am EDT Gulf oil spill hits Day 40 with no end in sight | Video 1:06am EDT China fakes beg for attention as Apple's iPad goes global 28 May 2010 Hunger for burgers overcomes economic fears 27 May 2010 Regulators shut 5 banks as 2010 tally hits 78 28 May 2010 U.S. reverses stance on treaty to regulate arms trade 14 Oct 2009 Vitamin K linked to lower diabetes risk 27 May 2010 Apple's iPad goes global | Video 28 May 2010 Prudential wants to pay less to save AIA deal 28 May 2010 Rapper Game doesn't play by music-promotion rules Mariel Concepcion Fri May 28, 2010 10:03pm EDT NEW YORK (Billboard) - In an age when even the most prominent rappers have to hustle to promote each new album, Game's approach could be considered refreshingly contrarian -- or just plain suicidal. Entertainment | Music The rapper says he believes seniority in music equates with not having to promote upcoming projects, and that's exactly the approach he's taking for the release of his fourth studio album. "I'm not into promoting. I give you a date, and if you're a Game fan, then you'll get the album," the West Coast rapper says matter-of-factly about his upcoming album, "R.E.D.," due July 6 on Interscope Records. "I don't sell myself. This is my fourth album. I don't think I need to do all that." Of course, there are two sides to every story -- and Game's product manager, Andrew Flad, who recently squared away the final details of an extensive promotional run, says that promoting the album is "imperative." Starting this week, Game will spend a few days making radio stops in the southern part of his home state of California before heading to Europe for more radio visits and performances. He then returns to the East Coast, traveling from Boston to Florida and then back up to the Midwest for even more promotion. "Sending Game out to touch the fans this way is a must and always helps," Flad says. "He will grind it out, he will do the work, and he will love it." Game will appear on BET's "106 & Park" for the video premiere of first single "It Must Be Me," which will air June 4. Additionally, an X-Box Live partnership, a Geek Out session with AOL, a MySpace promotion and a Vevo "Day in the Life" episode are all in the works. Game also recently released a mixtape, "The Red Room," and is planning a tour, most likely with the group N*E*R*D -- whose frontman/producer, Pharrell Williams, co-executive-produced the new album with Game's mentor Dr. Dre. Game also has discussed touring with Dre and Snoop Dogg. But all this might be for naught if Game doesn't land a hit. Thus far, he has released "It Must Be Me" and mixtape track "Shake," along with an accompanying video featuring actress Stacey Dash. Neither song has charted yet. In characteristic fashion, Game says he isn't worried. "Ain't No Doubt About It," which features Williams and Justin Timberlake, will be the next single, he says, adding, "We'll be good on that end." Other songs on the album include "Mama Knows," featuring Nelly Furtado and dedicated to Game's mother, and "Infrared," which Game says finds him "rapping reckless with no hook. This is the first song on the album, and it's followed by two other songs that have no hook. That'll set the tone for the rest of the album." Until release date, Game says he's taking it one day at a time, simply because he can. "Generally I just wake up in the morning and I live life and I make my decisions as far as music goes based on how I'm feeling that day." Entertainment Music © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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