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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Asia Pacific World Search Search: Mexico invests big to lure back tourists AFP - Tuesday, May 26 MEXICO CITY (AFP) - - Mexico on Monday launched a multi-million-dollar campaign dubbed "Mexico's alive" to kickstart the tourism sector after swine flu scared away many visitors by killing 80 here. ADVERTISEMENT International stars, including Spanish tenor Placido Domingo, Mexican film actor Diego Luna and soccer player Rafael Marquez, from FC Barcelona, are taking part in adverts for the campaign launched by President Felipe Calderon. Calderon said the new campaign involved an unprecedented investment in the country's tourism industry, including 90 million dollars in the next few months. "It's more than a promotional campaign, it's a national movement which requires the participation of all Mexicans, especially those who are most well-known," Calderon said, surrounded by Mexican celebrities. Tour companies would launch a wide range of promotions to lure back tourists from alternative destinations, Calderon added. The A(H1N1) epidemic hobbled the Mexican tourist industry, which provides the country's third source of foreign income after oil and remittances. The flu's impact, including on tourism, was expected to cost Mexico's economy around 2.3 billion dollars, around 0.3 percent of gross domestic product. Mexico has now lifted precautionary measures applied at the start of the flu scare and officials insist that the new cases are on the wane at the epicenter of the outbreak. Between 22-23 million foreigners usually visit the country's famous Aztec and Mayan ruins, pristine beaches and colonial towns each year, according to official figures. Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: Entertainment & Lifestyle Springsteen, Spinal Tap to rock Glastonbury 2009AFP - Tuesday, May 26 Danny Gokey plans to thank Milwaukee for supportAP - Tuesday, May 26 Jay Bennett, ex-member of band Wilco, dies at 45AP - Tuesday, May 26 Austria hails Cannes heroes as trophy cabinet bulgesAFP - Tuesday, May 26 'Night at the Museum' tops 'Terminator'AP - Tuesday, May 26 Enlarge Photo Photograph taken May 12, 2009 in Cancun, Mexico of empty lying chairs in Cancun Beach. Mexico on Monday launched a multi-million-dollar campaign dubbed "Mexico's alive" to kickstart the tourism sector after swine flu scared away many visitors by killing 80 here. Most Popular – Entertainment Viewed World Bank chief warns about economic crisis Britain's Button wins Monaco Grand Prix Climate change: World's destiny at stake Smokers duped by light cigarettes: US court Vitamin D boosts brain power in middle-aged men View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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