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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Google takes aim at Microsoft with new PC platform Wed Jul 8, 2009 3:27am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexei Oreskovic SUN VALLEY, Idaho (Reuters) - Google Inc is declaring war on Microsoft Corp by seeking to unseat the software giant's globally dominant Windows operating system for personal computers. Google, which already offers a suite of e-mail, Web and other software products that compete with Microsoft, said on Tuesday it would launch a new operating system for computers ranging from ultra-compact netbooks to full-size desktop PCs. Called the Google Chrome Operating System, the new software will be in netbooks for consumers in the second half of 2010, Google said in a blog post, adding that it was working with multiple manufacturers. "It's been part of their culture to go after and remove Microsoft as a major holder of technology, and this is part of their strategy to do it," said Rob Enderle, principal analyst at Enderle Group. "This could be very disruptive. If they can execute, Microsoft is vulnerable to an attack like this, and they know it," he said. Google and Microsoft have often locked horns over the years in a variety of markets, from Internet search to mobile software. It remains to be seen if Google can take market share away from Microsoft on its home turf, with Windows currently installed in more than 90 percent of the world's PCs. Key to success will be whether Google can lock in partnerships with PC makers, such as Hewlett-Packard Co and Dell Inc, which currently offer Windows on most of their product lines. Google's Chrome Internet browser, launched in late 2008, remains a distant fourth in the Web browser market, with a 1.2 percent share in February, according to market research firm Net Applications. Microsoft's Internet Explorer continues to dominate, with nearly 70 percent. A spokesman for Microsoft had no immediate comment. FAST AND LIGHTWEIGHT The new Chrome OS is expected to work well with many of the company's popular software applications, such as Gmail, Google Calendar and Google Maps. It will be fast and lightweight, enabling users to access the Web in a few seconds, Google said. The new OS is based on open-source Linux code, which allows third-party developers to design compatible applications. "The operating systems that browsers run on were designed in an era where there was no web," Sundar Pichai, vice president of product management at Google, said in the blog post. The Chrome OS is "our attempt to re-think what operating systems should be." Google said Chrome OS was a new project, separate from its Android mobile operating software found in some smartphones. Acer Inc, the world's No.3 PC brand, has already agreed to sell netbooks that run Android. The new OS is designed to work with ARM and x86 chips, the main chip architectures in use today. Charlene Li, partner at consulting company Altimeter Group, said Google's new OS will initially appeal to consumers looking for a netbook-like device for Web surfing, rather than people who use desktop PCs for gaming or high-powered applications. Continued... 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Slideshow Most Popular on Reuters Articles Video U.S. mortgage fraud 'rampant' and growing-FBI Michael Jackson hailed as greatest entertainer, best dad | Video Putin praises Bush hospitality during Obama visit New monkey discovered in Brazilian Amazon SCENARIOS: Tension in China's restive Xinjiang U.S. apartment vacancies near historic high: report Jackson hailed as greatest entertainer, best dad | Video China's Hu skips G8 to deal with Xinjiang riots | Video Yet another new flu virus emerges in Canada U.S. mortgage fraud "rampant" and growing: FBI Most Popular Articles RSS Feed Video Memorial fit for a king China unrest resumes China riots leave 140 dead Stocks slide on economy jitters Sights, sounds from Jackson memorial Jermaine sings for his brother NY Jackson fans gather for memorial Calm after China riots Memorial to Michael Jackson begins. Economy to take center stage at G8 Most Popular Videos RSS Feed We want to hear from you Join the Reuters Consumer Insight Panel and help us get to know you better Please take a moment to complete our survey Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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