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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Can there be another Michael Jackson icon in Internet era? Wed Jul 8, 2009 10:38am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Michelle Nichols NEW YORK (Reuters) - The extravagant mourning for Michael Jackson has some critics wondering whether the pop singer's global superstardom could ever be duplicated in an Internet era offering endless entertainment choices. Jackson's sudden June 25 death caused an outpouring of praise for the singer, whose 1982 "Thriller" album is the best-selling of all time with estimated sales of 50 million copies. In death, Jackson's personal scandals no longer seemed so important to his fans and those caught up in the moment. "In the world of YouTube, no one could occupy the worldwide effect of Michael Jackson's 'Thriller,'" said Jonathan Taplin, a University of Southern California professor. "I was scouting a movie for Walt Disney in 1983 in Congo, Gabon and Ivory Coast. All you heard on the radio was Michael Jackson," said Taplin, a former television and film producer. The Internet has joined the world together in new ways and can elevate unknowns to stardom in an instant, as illustrated by Susan Boyle, the dowdy British singer who shot from obscurity to international fame when her performance on a British talent show was posted on YouTube. But such fame is fleeting and one Internet sensation is quickly replaced by another. "There will be thousands of Susan Boyles, but no Michael Jacksons or The Beatles," Taplin said. Before the emergence of cable TV and then the Internet, tens of millions of people regularly tuned into the same hit shows at the same time. Now, the Internet has flooded the world with choice and diluted audiences. Dubbed the "King of Pop," Jackson, 50, sang with his brothers in the "Jackson 5" before achieving solo stardom with hits like "Billie Jean" and "Beat It," which he promoted with boundary breaking videos on cable music video network MTV. JACKSON WOULD FIND IT HARDER But MTV no longer plays hours of prime time music videos and the Internet allows anyone to post songs and videos online. The New York Times's David Segal wrote that this probably spelled the end of fame on the level achieved by Jackson. "That's why even Michael Jackson would have a hard time becoming Michael Jackson these days," he wrote. "There is something sad about our infinite menu of options. It could very well mean the end of true superstardom." Jackson won 13 Grammy Awards and during his lifetime sold an estimated 750 million albums. But although he was poised to attempt a comeback, his best years appeared far behind him when he died. In recent years, he won more headlines for his bizarre behavior and in fighting off sexual abuse charges than for his music. Susan Ohmer, who teaches modern communication at the University of Notre Dame, likened Jackson's fame to that of Britain's Princess Diana, saying that while people may not have known the real Jackson or Diana, the personas they portrayed on camera captured the world's attention. "Michael Jackson came of age when music was becoming more international," Ohmer said "Like Princess Diana, his style and movements seemed to come alive on camera." Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Sony CEO dismisses price cut chatter on PlayStation also on reuters Blog: Burqa losing favour as Afghan women opt for chador FBI says mortgage fraud rampant and growing Commentary: The dollar’s Tinkerbell moment More Technology News Google takes aim at Microsoft with new PC platform North Korea suspected in Web attack Sony CEO dismisses price cut chatter on PlayStation Google, YouTube win dismissal of some damages claims Chinese go online to vent ire at Xinjiang unrest More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video U.S. mortgage fraud 'rampant' and growing-FBI Critics laud love-laced Harry Potter film Michael Jackson hailed as greatest entertainer, best dad | Video Google takes aim at Microsoft with new PC platform Putin praises Bush hospitality during Obama visit New monkey discovered in Brazilian Amazon China's Hu abandons G8 as ethnic unrest continues | Video U.S. apartment vacancies near historic high: report Gmail Finally Out of Beta! Pickens backs off wind farm project: report Most Popular Articles RSS Feed Video Memorial fit for a king China unrest resumes Stocks slide on economy jitters Sights, sounds from Jackson memorial Fresh unrest in Chinese Uighur city China tightens security in Xinjiang China riots leave 140 dead Jermaine sings for his brother NY Jackson fans gather for memorial Economy to take center stage at G8 Most Popular Videos RSS Feed We want to hear from you Join the Reuters Consumer Insight Panel and help us get to know you better Please take a moment to complete our survey Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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