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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World Sony to unveil new PS3 game title in theaters Reuters - Wednesday, September 30 Send IM Story Print By Sue Zeidler LOS ANGELES - Video gaming will hit the big screen next month when Sony Corp unveils a new game title for its Playstation3 game console at movie theaters. On October 5 and 6, four theaters in San Francisco and Thousand Oaks, California, Rosemont, Illinois and Bellevue, Washington, will give viewers a chance to play the upcoming action game "UNCHARTED 2: Among Thieves" title -- on movie screens equipped with Sony digital-projection technology. Those theaters will provide viewers with PS3s connected to Sony's 4K digital cinema technology, which is in about 500 theaters nationwide and which Sony says provides better image resolution than traditional projectors. Mike Fidler, senior vice president of Sony Electronics' Digital Cinema Solutions and Services Group, hopes events like this can eventually drive revenues for Sony, video game makers as well as theater operators. "This is the first time we're doing it in a theater. We think it's a start of something for us, and hope we can build this into a standard element in the movie-going experience," he said. "Our goal in converting theaters to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats." "Gaming will be an important part of that equation." The first night will be a private invitation-only event, while the second event will be open to the public, to be publicized through radio and social networking sites. Theater chains have struggled to sustain revenue growth as home entertainment and the recession entices some moviegoers to stay home. And Sony, like other game console makers, is hoping for a hit title this holiday season to drive platform sales as the industry grapples with a protracted decline. Both Sony and Microsoft Corp, the maker of the rival XBox 360, have recently slashed prices on their consoles. Sales of video game equipment and software in the United States fell 16 percent in August to $908.7 million, the industry's sixth consecutive monthly decline, research group NPD reported. "UNCHARTED 2" is due to be released October 13. Recommend Send IM Story Print Related Articles Sony to unveil new PS3 game title in theaters Reuters - Wednesday, September 30 Zhang Yimou: From edgy director to government favourite AFP - Wednesday, September 30 'Pulp Fiction' writer sentenced in fatal DUI crash AP - Wednesday, September 30 Dylan album goes for early sales to Citi customers Reuters - Wednesday, September 30 Nero's rotating banquet hall unveiled in Rome AP - Wednesday, September 30 News Search Top Stories Fresh violence in Guinea after stadium bloodbath France Telecom boss under fire over staff suicides BNP Paribas to raise capital, repay state aid early Film world backs Polanski as he fights Swiss arrest Britain on course to exit deep recession More Top Stories » Related Full Coverage Personal TechnologyMobile phones & personal gadgets All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Xerox to buy ACS for $6.4 bln Dollar firms against euro Madoff family to be sued over missing billions France Telecom boss under fire over staff suicides Britain on course to exit deep recession More Most Viewed » Ozone hole smaller in 2009 than 2008: WMO Nanoparticles could pose threat to humans: scientists Remains of Jesus-era synagogue found in Israel Implanted tooth helps blind US woman recover sight More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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