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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared Massive earthquake hits Chile, 214 dead | Video 27 Feb 2010 Tsunami waves hit Pacific regions after Chile quake 12:55pm EST UPDATE 3-Tiny tsunami hits small Japan island - NHK 27 Feb 2010 Giant iceberg breaks off from Antarctic glacier 26 Feb 2010 Democrat sees votes for healthcare in House 11:30am EST Giant iceberg breaks off from Antarctic glacier 26 Feb 2010 Boozy chimp sent to rehab 26 Feb 2010 How to decline Facebook friends without offense 27 Feb 2010 Tsunami waves hit Pacific regions after Chile quake 12:55pm EST Clinton headed for Chile after quake 1:40pm EST Jay Leno returns to TV to regain late-night crown Jill Serjeant LOS ANGELES Sun Feb 28, 2010 1:56pm EST Related News Jay Leno sets high-profile "Tonight Show" guests Mon, Feb 22 2010 Kevin Eubanks exiting as Leno bandleader Wed, Feb 17 2010 Host Jay Leno gestures during a panel for his upcoming television series ''The Jay Leno Show'' at the Television Critics Association Cable summer press tour in Pasadena, California August 5, 2009. Credit: Reuters/Mario Anzuoni LOS ANGELES (Reuters) - Jay Leno returns to "The Tonight Show" on Monday, and so does his desk -- a sign that struggling network NBC wants its flagship late-night TV program to return to normal after Conan O'Brien failed as its host. Entertainment | Television | Media More than a month after O'Brien left "The Tonight Show" in a bitter breakup with NBC and three weeks after Leno signed off from the network's ill-fated "The Jay Leno Show" at 10 p.m., Leno slips back into his old seat as "The Tonight Show" host. The question is: Will viewers, who crowned him the king of late-night TV for 15 years in that coveted role, rejoin him? In what is expected to be largely the same tried and tested formula of celebrity chat, monologue, odd headlines and musical interludes, Leno's opening week is packed with a stellar line-up including Winter Olympics champions Lindsey Vonn and Shaun White, flamboyant "American Idol" runner-up Adam Lambert, footballer Brett Favre and politician Sarah Palin. Perhaps more important, or symbolic, is that he is bringing back the office desk he ditched for more casual arm chairs in a much-talked about change of style on "The Jay Leno Show". "They have to go back to the formula that was working, and they have to hope they get the viewers back," said Marc Berman, senior TV writer with Mediaweek. NBC axed "The Jay Leno Show" earlier this year because of complaints from local affiliates who said its poor ratings were providing a weak lead into their late news programs. His genial image took a hit in the bitter reshuffle that ended in January with Conan O'Brien's $45 million exit from the coveted "Tonight Show" hosting job after just seven months. "DAMAGE CONTROL" Apart from advertisements during NBC's Winter Olympics, promotion for Leno's return has been low key. In his only major interview since "The Jay Leno Show" was yanked off the air, Leno told Oprah Winfrey that he would have his work cut out to recapture his audience. "I think there's a lot of damage control that needs to be done...The only way you can fix these things is to try and do good shows, not be bitter, not be angry or upset or whatever," Leno told Winfrey. Ratings for the "Tonight Show" slid after O'Brien took over in June 2009, allowing rival David Letterman on CBS to take a consistent lead in the battle for late-night network viewers for the first time since 1994. Leno, 59, was enjoying about the same 5.3 million average audience for "The Jay Leno Show" as he had during his 17-year tenure on "The Tonight Show". Most TV analysts think Leno will struggle to get the same numbers immediately. But Steve Sternberg, former analyst with Magna Global, said speculation of a backlash from supporters of O'Brien was "gibberish" because he has a different fan base. "Jay Leno's image with his fans has not soured at all...While Conan fans may be justified in their anger, it really has no impact on Leno," Sternberg wrote in his blog The Sternberg Report last week. "The average median age of Jay Leno (viewers) on the 'Tonight Show' was 54. This means half of his viewers are 55 or older -- generally an age group that is very loyal. There's no reason not to expect them to happily welcome him back to his old time slot," Sternberg wrote. (Editing by Bob Tourtellotte and Cynthia Osterman) Entertainment Television Media More from Reuters Obama's Democrats voice new confidence on healthcare WASHINGTON (Reuters) - Democratic leaders in the Congress voiced confidence on Sunday they will have the votes, possibly within a couple of months or so, to pass landmark legislation to overhaul the healthcare system. Prudential's $35 billion bid for AIA depends on Asian markets Financial reform compromise rebuffed in Senate Blaming the weather for high unemployment Clinton headed for Chile after quake Greece may take more debt steps as EU visit looms » More Top News The Week Ahead: Slippery days for markets The harsh winter is already clouding the economic picture and could put a question mark over a key jobs report. Full Article Five market themes to watch Euro zone liquidity to remain ample Global Markets Vancouver 2010: Winter Games come to a close The Vancouver Games wind down with the final 11 gold medals up for grabs, highlighted by the men's hockey final between U.S. and Canada. Full Coverage Winter Olympic notebook Live Coverage: Winter Games chat 2010 winter olympics © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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