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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World NBC gearing up for post-Conan schedule Reuters - 2 hours 46 minutes ago Send IM Story Print Executive producers Ellen Rakieten (R) and Jerry Seinfeld (L) participate in a panel for the NBC show "The Marriage Ref" during the NBC Universal sessions at the Television Critics Association winter press tour in Pasadena, California January 10, 2010. REUTERS/Phil McCarten By James Hibberd LOS ANGELES - Get ready for the Peacock to change its plumage again. On Monday, NBC will launch its latest programing revolution , a back-to-basics model that attempts to return to a status quo that executives moved mountains to change last year. Jay Leno is moving back to 11:35 p.m. hosting "The Tonight Show." Scripted programing is returning to 10 p.m. New shows like Jerry Seinfeld's "The Marriage Ref" and "Parenthood" represent the first of many new efforts coming down the network's suddenly stuffed development pipeline. But can the broadcast Humpty Dumpty put all its pieces back together? The first key is late-night. NBC used to own the space in what seemed to be effortless weekly victories under the older-younger tag-team of Jay Leno and Conan O'Brien. Now with Leno returning to "Tonight" after a slew of disparaging press and a still-green Jimmy Fallon taking over "Late Night," it's not clear if NBC can reclaim the two-hour block. Given their inherent audience bases, Leno is considered very likely to win over Letterman in the adult demographics, but expect a tighter fight among total viewers. Letterman has improved on this front since he last faced Leno, growing slightly this season. Also, the battle between Fallon and CBS' Craig Ferguson should continue to be tighter than Fallon vs. O'Brien last year, though the strength of Leno at 11:35 should make Fallon a more formidable opponent. One thing is for certain: Leno will be fortunate not to have himself as a 10 p.m. lead-in. The race in primetime is far less certain. Thanks to the Winter Olympics, NBC has surged into third place for the broadcast season -- giving the network an outside shot at ending its fourth-place losing streak this year. The Olympics has historically not provided a significant boost to entertainment programing, yet NBC should at least be able to drive a large number of viewers into the premiere of "The Marriage Ref" after the closing ceremony on Sunday evening. Also, the network has heavily promoted Tuesday's premiere of "Parenthood," which ought to generate some additional sampling of the new drama. "The race in primetime will not shift to NBC when the Olympics are not in the calculations," Bill Carroll of Katz TV Group predicts. "The differences between networks are more impacted by 'Idol', the Oscars and the Final Four than the 10 p.m. programs on NBC, though they will keep the race for prime audience closer among all the networks." Recommend Send IM Story Print Related Articles Dermot Mulroney to star in "Rockford" update Reuters - 1 hour 37 minutes ago Fourth "Shrek" film to open Tribeca fest Reuters - 2 hours 30 minutes ago NBC gearing up for post-Conan schedule Reuters - 2 hours 46 minutes ago Jolie, Aronofsky eyeing "Serena" adaptation Reuters - 2 hours 57 minutes ago Adam Brody picking "Oranges" with Hugh Laurie Reuters - Monday, March 1 News Search Top Stories Crosby show as Canada beat USA in gold thriller World's most powerful atom smasher restarts: CERN No German rescue plan for debt-ridden Greece Debt-hit Greece must step up spending cuts: Juncker British banking faces major makeover More Top Stories » Most Popular Most Viewed Most Recommended Be of good heart: Happiness helps ward off cardiac disease Vast iceberg could disrupt ocean currents, weather World's most powerful atom smasher restarts: CERN British banking faces major makeover Crosby show as Canada beat USA in gold thriller More Most Viewed » Third-hand smoke also bad for you: study Florida killer whale to stay in park after deadly attack DNA reveals some mystery on King Tut, raises questions Pitt, Jolie sue British paper over split claims Scientists recreate Big Bang heat of 4 tln degrees C More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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