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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Eyeing diners, restaurants take to Twitter Mon Apr 20, 2009 8:07am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Lisa Baertlein LOS ANGELES (Reuters) - Kogi, a duo of Korean BBQ-inspired taco trucks in Los Angeles, has "Tweeted" its way to international stardom and is inspiring restaurateurs seeking new ways to tempt diners during a deep recession. Twitter, a free social networking site, is a vital ingredient in Kogi's success. As Kogi's example shows, the service that started as a way for people to follow the 140-character "tweets" of friends and celebrities is quickly becoming a powerful new way for businesses to talk directly with customers. Because Kogi's trucks visit locations all around Los Angeles, brand director Mike Prasad wanted to create a single place where fans could gather. "We had to create a home for them. Twitter was a natural fit," said Prasad. The plan worked. Since launching in November, Kogi has attracted more than 15,000 followers on Twitter(http://twitter.com/kogibbq). IGNORE AT YOUR PERIL "There is nothing faster for communicating than Twitter," said Aaron Allen, chief executive of restaurant consulting firm Quantified Marketing Group. "You have to be a complete moron to ignore it." The Twitter conversation "cloud" can give businesses an early read on consumer sentiment, said Shiv Singh, global social media head at advertising and marketing firm Razorfish. "It serves as a bellwether for mainstream blog conversations," said Singh, who added that frequent tweeters tend to have extreme views and to be influential. And negative tweets, like bad news, can travel fast. Domino's Pizza Inc, the latest victim of bad Web publicity, recently launched a Twitter account at twitter.com/dpzinfo as part of its response to a widely viewed employee prank video that showed, among other things, an employee putting cheese up his nose before adding it to a sandwich. Domino's also fired the employees involved. While Twitter is free and easy to use, experts say success does not come without putting in some sweat equity. "It does take time and effort and care and feeding," said Chris Brogan, president of New Marketing Labs, a new media marketing company. "If you go silent it shows. It's like not answering the phone." TWEET ME Starbucks Corp has more than 140,000 followers on Twitter. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Future cellphone to take on music editing also on reuters Exxon bumps Wal-Mart to claim top of Fortune 500 list Nuclear energy officials look to grow past financial crisis Eyeing diners, restaurants take to Twitter More Technology News South Korea's "prophet of doom" blogger acquitted Oracle to buy Sun Micro, enters hardware market Future cellphone to take on music editing Pirate Bay's fileshare four get year in jail | Video Phishers get more wily as cybercrime grows More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Planner of 9/11 attacks waterboarded 183 times-NYT Bank of America profit rises, credit quality sours Sept. 11 planner waterboarded 183 times: report Stay slim to save the planet Somali pirates put superyacht rich in range | Video PepsiCo bids $6 billion for bottlers Gunman surrenders, ending Jamaica airport standoff Oracle to buy Sun Micro, enters hardware market Burger King to scrap ad after complaint U.S. may convert bank bailout to equity share: report Most Popular Articles RSS Feed Video U.S. dismay at jailed journalist Obama a hit in the Americas Two militants, woman killed in India U.S. dismay at jailed journalist Slumdog actress 'not for sale' Mandela boosts ANC at final rally Cyclists promote pedal power Orthodox Christians mark Easter Susan Boyle: Unlikely pop star Business Update: VW beats Toyota Most Popular Videos RSS Feed More Technology News What makes a good e-newspaper? Reuters blogger Richard Baum is sold on Amazon's Kindle for reading books, but as a replacement for his newspaper? Not so much. Blog The odd couple no more eBay’s $2.6 billion purchase of Skype left many scratching their heads when it was announced in 2005. Now that eBay plans to spin it off in an initial public offering next year, that initial judgment has been validated. Blog Indians voting via SMS? India is the fastest growing telecom market in the world. If a proper screening process is put in place, the SMS vote can be a valid tool for democracy in India. Blog Reuters Deals The global destination for corporate leaders, deal-makers and innovators Knowledge to Act Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Interactive TV | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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