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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Virgin Media, Universal to offer unlimited music Mon Jun 15, 2009 8:27am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Kate Holton LONDON (Reuters) - British cable TV operator Virgin Media is to launch an unlimited music download subscription service through a partnership with the world's largest music company, Universal. The music industry has been desperate to boost digital sales in recent years to overcome online piracy, and the agreement comes a day before a British report sets out how the creative and telecoms industries should tackle the problem. People familiar with the service said it would cost 10-15 pounds ($16.30-$24.50) per month, which could appeal to parents concerned by children accessing illegal sites. The service, which both sides described as a world first, would allow Virgin Media broadband customers to both listen by streaming and download to keep as many music tracks and albums as they want from Universal's catalog. The music will be in the MP3 format, meaning it can be played on the vast majority of music devices, including the iPod and mobile phones. The service, which would compete with Apple's iTunes, is set to launch later this year. Virgin said as part of its cooperation with the music industry it would also work to prevent piracy on its network by educating users and would, as a last resort for persistent offenders, suspend Internet access. Virgin said no customers would be permanently disconnected. Jupiter analyst Mark Mulligan said the service went further than both sides of the industry could have hoped, with Virgin agreeing to disconnect offenders, and Universal providing unlimited MP3 music without unpopular anti-piracy software. "This really is high stakes, if this can't work then what will," he said. The international music trade body IFPI welcomed the deal. "This is the kind of partnership between a music company and an Internet service provider that is going to shape the future for the music business internationally," chairman and chief executive John Kennedy said. "It also marks new ground in ISPs' willingness to take steps to protect copyrighted content on their networks, and that sets a very encouraging example to the whole industry." Vivendi's Universal Music Group has often led the way in signing such deals. It has agreed an online subscription music service with Britain's largest pay-TV firm BSkyB, at a range of pricing levels, and was one of the first to sign up to mobile handset maker Nokia's Comes With Music offering. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Mobile money to poor seen $5 billion market in 2012 Also on Reuters Is the housing bust about to take Manhattan? 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