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Thursday, 5 April 2012 - Boom in Nordic crowdsourcing takes in film, lawmaking |
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      Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Home Business Business Home Economy Technology Media Small Business Legal Deals Earnings Social Pulse Business Video The Freeland File Markets Markets Home U.S. Markets European Markets Asian Markets Global Market Data Indices M&A Stocks Bonds Currencies Commodities Futures Funds peHUB World World Home U.S. Brazil China Euro Zone Japan Mexico Russia India Insight World Video Reuters Investigates Decoder Politics Politics Home Election 2012 Issues 2012 Candidates 2012 Tales from the Trail Political Punchlines Supreme Court Politics Video Tech Technology Home MediaFile Science Tech Video Tech Tonic Social Pulse Opinion Opinion Home Chrystia Freeland John Lloyd Felix Salmon Jack Shafer David Rohde Bernd Debusmann Nader Mousavizadeh Lucy P. 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With little money or professional staff, the two asked fans for help and received 1 million euros ($1.31 million). That, in turn, convinced German and Australian investors to offer several million more. The new film Iron Sky, a tongue-in-cheek look at Nazis returning to Earth in 2018 after living on the dark side of the moon since 1945, is just one instance of a growing phenomenon in Finland and other Nordic countries - the use of crowdsourcing to make films, create laws or start up technology companies. Nordic countries are leading the rest of the world in crowdsourcing, entrepreneurs say, with dozens of businesses following the lead of Finnish-born open-source software such as MySQL and Linux to take advantage of public enthusiasm and the region's high education standards. Some say it's because Nordic peoples have been forced to work together to survive harsh winters when temperatures can drop to minus 40 degrees Celsius that they have flocked to crowdsourcing, when tasks are outsourced to a network of people or crowd. Anecdotal evidence certainly suggests they punch above their weight compared with other Western countries. "In Finland and other Nordic countries, we have had to work together against the forces of nature. I think this has had a deep impact," said Joonas Pekkanen, founder of a new non-profit group called Open Ministry which invites the public to take part in trying to influence Finnish legislation. "There is a spirit of working together and sharing the benefits of that work." In the past month since its launch, Open Ministry has collected around 140 ideas for possible laws, ranging from legalizing euthanasia to dropping daylight savings. Finland's parliament has said it is open to any proposal with a minimum of 50,000 signatures, and Pekkanen expects the first bill from his venture to be voted on in early 2013. He plans to replicate this system in other countries which have systems for citizens to propose laws, and said he had his sights on countries in eastern Europe as well as Spain. ENTHUSIASM, FREE LABOUR Data for Wikipedia, the free online encyclopedia, underlines this cultural anomaly among Finns and other Nordic people. Around 100 out of every one million Finns have edited more than five Wikipedia articles, far above the average contribution rate of 23 per million among English-speakers. Norwegians, Icelanders and Estonians contribute to their local-language pages more frequently. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Nordics edit Wikipedia link.reuters.com/wuz47s ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Two percent of the Finnish population have responded to the government's call to help digitize the national archive by checking whether handwritten documents are properly transcribed online. "Finns always want to participate: it's a promised land of citizen organizations," said Kai Lemmetty, whose crowdsourcing startup Snipplist.com opened this week. It invites users to share articles and information online and aims to make money through advertising. Newspapers have also been quick to take advantage of public - meaning free - enthusiasm. Norway's largest daily Verdens Gang last month asked its readers to comb through large piles of government documents to look for graft after a minister was caught giving public funds to a friend's self-defense course. Finnish entrepreneur Ville Miettinen says the high cost of labor in the Nordics is also a major motivation for community-based software development. "It's difficult and expensive to hire people in the Nordics," said Miettinen, co-founder of Microtask, which helps companies outsource parts of their work by finding small processes that can be done by anyone. Some of the world's most successful developments in open-source software, which freely share code and invites developers to improve products, were created in Northern Europe. Linux, the world's most popular operating system on servers, and database software MySQL, which was bought for $1 billion by Sun Microsystems which was in turn acquired by Oracle, both have Finnish roots. Other open-source applications developed in Northern Europe include Norway's QT software, which is used extensively for mobile app development, and Drupal, a Dutch content management system used for millions of websites. MySQL's founders, including the database's creator Michael "Monty" Widenius, are looking for new investment targets, with community involvement a key criteria. Newer Finnish startups like Audiodraft, which taps crowds to create new music, translation firm Transfluent and news photo service Scoopshot are also using crowdsourcing. NEXT STOP: OPERA Filmmakers Vuorensola and Torssonen said they could never have finished their film, which opened this week in theatres in Finland, Norway, Germany, Austria and Switzerland, without their fans' help. Some travelled from the other side of the world to help with visual effects, which played a key part in the film's battle scenes. While other films have used crowdsourcing before, the level of public engagement in the making of Iron Sky was unprecedented, director Vuorensola said. "In addition to being fun, crowdsourcing gives you a lot of additional resources and it gives you a healthier view of what you are doing as it brings outsiders on board," he said. And there's more to come. The crowdsourcing web page that helped make Iron Sky is now being used for planning an opera. Hundreds of contributors have helped create "Free Will", a crowdsourced opera with a plot even more bizarre than that of Nazis in space: Oscar Wilde, Joan of Arc and Mozart battle corrupt world leaders. The show will premier at Finland's Savonlinna Opera Festival in July. ($1 = 0.7623 euros) (Additional reporting by Joachim Dagenborg in Oslo; editing by Elizabeth Piper) Entertainment Fashion Film Small Business Tweet this Link this Share this Digg this Email Reprints   We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.   Edition: U.S. Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom Back to top Reuters.com Business Markets World Politics Technology Opinion Money Pictures Videos Site Index Legal Bankruptcy Law California Legal New York Legal Securities Law Support & Contact Support Corrections Connect with Reuters Twitter   Facebook   LinkedIn   RSS   Podcast   Newsletters   Mobile About Privacy Policy Terms of Use AdChoices Copyright Our Flagship financial information platform incorporating Reuters Insider An ultra-low latency infrastructure for electronic trading and data distribution A connected approach to governance, risk and compliance Our next generation legal research platform Our global tax workstation Thomsonreuters.com About Thomson Reuters Investor Relations Careers Contact Us   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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