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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Actress Marlee Matlin hit with tax bill, sells home 12 May 2011 Special report: The bin Laden kill plan | 12 May 2011 Special report: The bin Laden kill plan | 12 May 2011 Cisco braces for biggest layoffs in its history 12 May 2011 German court convicts then frees Nazi guard Demjanjuk | 12 May 2011 Discussed 148 Obama at U.S. base to pay tribute to bin Laden mission 115 Son says bin Laden sea burial demeans family: report 59 Muslim scholars pulled from Delta plane in Memphis Watched Russia 'shot down Georgia' drone Mon, Apr 21 2008 Progress made on debt ceiling: WH 3:23am EDT Hunt for bin Laden; in 60 seconds Thu, May 12 2011 Facebook admits hiring firm to highlight Google flaws Tweet Share this By Yinka Adegoke NEW YORK (Reuters) - Facebook admitted on Thursday it had hired a public relations firm to highlight supposed flaws in Google Inc's privacy practices but denied it had intended a smear campaign against the search giant. Facebook,... Email Print Related News Google launches Chrome PCs, takes on Microsoft Thu, May 12 2011 Facebook may have leaked your personal information-Symantec Wed, May 11 2011 Senators skeptical of Google, Apple mobile privacy Tue, May 10 2011 Google launches music service without labels Tue, May 10 2011 LinkedIn IPO price hints at social media caution Mon, May 9 2011 Analysis & Opinion Tech wrap: Facebook smear campaign blows up Google raises Internet appliances from the dead Related Topics Technology Home » Media » Facebook » Stocks Facebook CEO Mark Zuckerberg addresses the audience before the start of a town hall meeting with U.S. President Barack Obama at Facebook Headquarters in Palo Alto, California April 20, 2011. Credit: Reuters/Jim Young By Yinka Adegoke NEW YORK | Thu May 12, 2011 11:51pm EDT NEW YORK (Reuters) - Facebook admitted on Thursday it had hired a public relations firm to highlight supposed flaws in Google Inc's privacy practices but denied it had intended a smear campaign against the search giant. Facebook, which has taken privacy missteps of its own with users in the past, hired WPP owned PR firm Burson-Marstellar to focus attention on the use of consumers' personal information on Google Social Circles, one of Google's less known social networking features. The revelation highlights the growing rivalry between Google, the world's leading Web search business, and Facebook, the largest social networking site with over a half a billion users globally. Facebook and Google's skirmish shows how consumer privacy, particularly around sensitive data, could be a ticking time bomb for modern Internet companies who manage an increasing amount of information about their users such as credit card and social security numbers. Burson-Marstellar contacted several journalists and privacy experts without revealing the identity of its client. Facebook said it should have presented the issues in a "serious and transparent" way. "We wanted third parties to verify that people did not approve of the collection and use of information from their accounts on Facebook and other services for inclusion in Google Social Circles," the company said in a statement. "Facebook did not approve of use or collection for this purpose." Google was not immediately available for comment. Privacy and security analyst Christopher Soghoian was contacted on May 3 by Burson-Marstellar asking if he was interested in writing an opinion column on privacy issues related to Google Social Circles. "What struck me as odd was that this email wasn't pitching for a company but against it," said Soghoian. "They said if I don't have time they can write the column for me and get it into places like Huffington Post and The Hill." Soghoian, who has advocated against both Google and Facebook for lax privacy practices posted the Burson-Marstellar email on his blog on May 3, but it was not until after USA Today published similar emails some days later that details of the mystery client were eventually confirmed to be Facebook. Both Google and Facebook offer free access services for the most part which rely on their users' trust. That trust has helped Google build a business with a market value of $172 billion, while Facebook has been valued at more than $70 billion by private investors in recent weeks. Sony Corp has spent several weeks dealing with a major privacy problem after its online system was hacked compromising the personal data of more than 100 million online video game users. (Editing by Anshuman Daga) Technology Home Media Facebook Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. 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