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Edition: U.S. Article Comments (0) Editor's Choice Harry Potter novels to become ebooks, but no sequel Cavaliers number one pick no slam dunk this time Millionaires invested more in art, luxury in 2010: report French chef says "no, thanks" to Michelin star Judge orders Lindsay Lohan back to court Union and NBA still at loggerheads over wage demands Evangelicals split on faith's influence: survey Scantily dressed visitors must cover up to see Rikers inmates Video: California preps for royals Slideshow: Celebrity sightings Follow Reuters Facebook Twitter RSS YouTube Read Debt talks collapse, Republicans walk out over taxes 3:02pm EDT Winklevoss twins end appeal of Facebook settlement 7:45am EDT Dutch populist Geert Wilders acquitted of hate speech 12:38pm EDT Obama takes flak for tapping emergency oil reserves 3:27pm EDT Casey Anthony defense expert criticizes air test results 2:00pm EDT Discussed 133 CBO sees government benefits swamping U.S. economy 131 Biden deficit-cut talks hit impasse: Rep. Cantor 52 Obama to unveil plan to withdraw troops from Afghanistan Watched Hefner's revenge; Ryan Reynolds stops traffic Fri, Jun 17 2011 Airbus A380 damaged at Paris Air Show Mon, Jun 20 2011 Paris shows aviation innovation Wed, Jun 22 2011 "Transformers" holds world premiere in Moscow Tweet Share this Email Print Related News Indonesia movie-goers hope for end to film drought Tue, Jun 21 2011 UPDATE 4-Russia, China fail to reach 30-year gas supply deal Fri, Jun 17 2011 Jim Carrey holds his own in "Mr. Popper's Penguins" Thu, Jun 16 2011 "Super 8" defies skeptics with big box office debut Mon, Jun 13 2011 Insight: Got money? The Kremlin can help Mon, Jun 13 2011 Analysis & Opinion Putin’s puppet show Baikonur: A fusion of time and tradition Related Topics Entertainment » Fashion » Film » Russia » By Nastassia Astrasheuskaya MOSCOW | Thu Jun 23, 2011 12:07pm EDT MOSCOW (Reuters) - Russian film-goers will be the first to see the third sequel of the "Transformers" franchise at a Moscow premiere on Thursday, as Hollywood increasingly turns its attention to audiences in emerging markets. Stars from the $200-million, 3D blockbuster "Transformers: Dark of the Moon" will grace the red carpet at the 33rd Moscow International Film Festival -- a rare world premiere in the Russian capital, which is increasingly beating Western rivals for the honor of hosting such openings. "I'm really proud we are doing a premiere here: I think it's a wonderful world stage," director Michael Bay told reporters in Moscow, where a crowd of fans waiting for autographs outside one of the city's main hotels attested to the Russian film audience's growing appetite for Hollywood movies. "Moscow is an emerging market, it plays a very important international role in terms of film," Bay said. Russian box offices hit record earnings of $1 billion last year riding the success of foreign blockbusters, which raked in 1.5 times more than Russian movies, according to the independent industry tracker Movie Research. "When a large American company offers us a world premiere... and brings 80 Hollywood representatives, we can't refuse, we have no right to refuse because it's another sign of hope" for the Russian film industry, film-maker Nikita Mikhailkov told journalists. However, he cautioned that the Russian movie industry was losing film goers to Hollywood blockbusters: "Most new releases in our market are American, which benefits the U.S. distributors and producers. This is a nearly 120-million-member audience: It's a large market," he said. As the weakening dollar increasingly pushes Hollywood to look to emerging markets for profits, Bay said he planned to take the movie to Brazil and China following its Russian launch. But he said his decision to open "Transformers" in Moscow was influenced by his own Russian roots. "I grew up during the Cold War. My grandfather, who is from Russia, said I would never make it into the film business... That's partly why I'm here," Bay said. Actor Shia LaBoeuf said "Dark of the Moon" -- whose action plays out against the backdrop of the U.S.-Russian space race -- was the best yet in the saga. "The third movie is the best one. It's the strongest script we've ever had, it's the best character development, it's paced well, it's shot incredibly," LaBoeuf, who starred in all three movies, told Reuters. "Technologically, it's the most advanced, just the best special effects we've ever devised!" (Additional reporting by Elizabeth Shockman and Yana Soboleva; Editing by Alissa de Carbonnel and Steve Addison) Entertainment Fashion Film Russia Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. 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