InfoAnda - Time-shifting on TV more than doubles in past year

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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World Time-shifting on TV more than doubles in past year Reuters - 2 hours 24 minutes ago Send IM Story Print LOS ANGELES - Time-shifted TV viewing has more than doubled over the past year and over 40 percent of Americans now make plans to record their favorite shows and watch them later, according to a survey released on Tuesday. More than two-thirds of viewers have watched prime-time television series through video on demand, digital video recorders and the Internet, the survey conducted for the No. 1 U.S. cable TV operator Comcast Corp found. Sixty-one percent of those who responded said they were using time-shifting technologies more than one year ago. The survey results underscore the surge in multi-platform TV viewing that has sparked a concerted search by broadcasters and advertisers for new ways to uniformly measure viewership. "Time-shifting has got the mainstream and is changing the way people watch TV," said Diana Kerekes, vice president of entertainment services for Comcast. "The results of our 'TV Pulse Survey' underscore more consumers are watching their favorite shows when and how they want to watch them," she added. The survey found that 80 percent of those questioned planned to watch live the upcoming 2010-11 TV season starting in September. But 41 percent plan to use DVRs to record shows and watch them later, while 17 percent will watch online, and 16 percent will use on-demand services provided by cable and satellite companies. As for the most anticipated new TV shows, those questioned ranked the CBS remake of 1970s crime series "Hawaii Five-O" at the top of their list, with CBS lawyer drama "The Good Wife", starring Julianna Margulies, and the Fox musical comedy "Glee" topping the list of returning favorites. The survey was conducted with 1,000 people by International Communications Research on behalf of Comcast. Comcast is in the process of acquiring a controlling stake in the NBC TV network and sister cable networks from General Electric Co.. Recommend Send IM Story Print Related Articles Windows 7 mobile phones will link to Xbox 360 consoles AFP - 12 minutes ago PlayStation 3 memory beefed up in North America AFP - 53 minutes ago 50 years after Beatles' first gig, Hamburg pays tribute AFP - 55 minutes ago US-ENTERTAINMENT Summary Reuters - 1 hour 33 minutes ago Spike Lee film shows New Orleans 5 years after storm Reuters - 1 hour 34 minutes ago News Search Top Stories US must support flagging housing market: Geithner S.Korea archaeologists uncover 7,000-year-old oar German investment sentiment slumps Canada's Potash rejects $38 bln offer from BHP British inflation eases to 3.1% More Top Stories » Most Popular Most Viewed Most Recommended Tearful German pop star confesses in HIV trial Court blocks California gay marriage Eight killed, 12 injured in California desert race Zsa Zsa Gabor calls in priest for final rites British airports strike averted More Most Viewed » Obama endorses mosque plan near Ground Zero 40 US billionaires pledge half wealth to charity Visitors attack Taiwan 'haunted house' actors Calcium supplements linked to heart attacks: study Massive ice island breaks off Greenland glacier More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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