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Edition: U.S. Article Comments (0) Slideshow Save Email Print Reprints Most Popular Most Shared Hong Kong film hopes to break new ground with 3-D porn 16 Aug 2010 Special report: Flipping, flopping and booming mortgage fraud 4:58pm EDT Heat probably killed thousands in Moscow: scientist 3:56pm EDT Analysis: China and U.S. playing risky game on the high seas 2:45am EDT HP CEO resigns after sex harassment investigation 06 Aug 2010 Obama seeks new design for housing, Fannie/Freddie | Video 4:58pm EDT Stocks end higher on Wal-Mart profits, deal talk 4:37pm EDT Israeli in Facebook storm defends prisoner photos 4:27pm EDT Highlights: Geithner pushing housing policy change 11:39am EDT Obama campaigning, ties Republicans to big business 2:36am EDT Hong Kong film hopes to break new ground with 3-D porn 16 Aug 2010 Special report: Flipping, flopping and booming mortgage fraud 4:58pm EDT Israeli in Facebook storm defends prisoner photos 4:27pm EDT Nuclear waste issue could be solved, if... 1:35pm EDT Strange and unusual 12 Aug 2010 Obama seeks new design for housing, Fannie/Freddie | Video 4:58pm EDT Potash Corp rejects BHP Billiton's $39 billion bid 4:57pm EDT Analysis: China and U.S. playing risky game on the high seas 2:45am EDT Heat probably killed thousands in Moscow: scientist 3:56pm EDT Afghanistan orders ban on private security firms 1:56pm EDT Hip-hop stars diversifyin' to stay rich: report Digg This Tweet This Share on LinkedIn Share on Facebook Related News Billboard CD reviews: Iron Maiden, M.I.A., Big Boi Fri, Aug 6 2010 Sandra Bullock earns top paycheck in Hollywood Tue, Aug 3 2010 Black Eyed Peas' E.N.D. tour has staying power Fri, Jul 23 2010 Music biz casts hopeful gaze on Swift's next album Fri, Jul 23 2010 Billboard CD reviews: Eminem, Cyndi Lauper, Macy Gray Fri, Jul 23 2010 Related Topics Fashion » Entertainment » Music » People » Lifestyle » 1 / 10 Jay-Z performs ''Empire State of Mind'' at the 2009 MTV Video Music Awards in New York, September 13, 2009. Credit: Reuters/Gary Hershorn By Zachary Goelman NEW YORK | Tue Aug 17, 2010 4:21pm EDT NEW YORK (Reuters) - Rap star Jay-Z came first in a list of the richest rappers in 2010, earning more than double that of runner-up Sean "Diddy" Combs. Shawn "Jay-Z" Carter took in $63 million in personal income between June 2009 and June 2010, according to Forbes.com. Diddy took in $30 million, followed by Senegalese-American rapper Aliuane "Akon" Thiam at $21 million. Despite beginning a jail sentence in March for weapons charges, New Orleans-born rapper Dwayne "Lil Wayne" Carter came in fourth, earning $20 million, ahead of California rap icon Andre "Dr. Dre" Young, who took in $17 million. Almost all stars at the top of the list all share a common strategy -- diversification. The top-earning rappers pulled in cash from alcohol sponsorships, clothing lines, nightclub properties and film appearances, in addition to concert tours and record sales. Jay-Z co-owns the 40/40 nightclub chain. Diddy promotes Ciroc vodka and appeared in the feature film "Get Him to the Greek." Dr. Dre and Lil Wayne have record labels. Akon appeared in a Pepsi World Cup ad campaign. The real money isn't in record sales, said Zack O'Malley Greenburg, a Forbes writer who compiled the list. "Eminem tied at number 14, even though he's sold more records than any artist since 2000," Greenburg said. Eminem earned $8 million this year, despite the release of his album "Recovery" which sold 741,000 copies in the first week of sales. "It's pretty shocking to see him so low down on the list," said Greenburg. "Compared to his peers, he doesn't really do much outside of music." Rappers have responded to the current era of the digital download, when record sales don't reach the numbers they used to. "Artists don't put out albums anymore, they put out single hits, so they have reasons to tour. Hits and tours make you relevant, and they get you sponsorships, and earn you money from merchandise," said Greenburg, who is the author of a forthcoming business-focused biography of Jay-Z. Greenburg looked at male recording artists who primarily produced rap or hip-hop, and estimated their earnings from record sales, song downloads, touring, film and TV appearances, endorsements and other sources. The full list can be found on www.forbes.com/hiphop. (Reporting by Zachary Goelman; Editing by Patricia Reaney) Fashion Entertainment Music People Lifestyle Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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