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Edition: U.S. Article Comments (0) Email Print Reprints Read U.S. Nuclear Weapons Have Been Compromised by Unidentified Aerial Objects PR Newswire 15 Sep 2010 Blockbuster files for bankruptcy 10:27am EDT Yuan tensions in focus as Obama meets China's Wen | Video 10:12am EDT Abbott recalls beetle-tainted Similac baby formula 22 Sep 2010 Instant view: Weekly jobless claims rise unexpectedly 8:57am EDT Shared Time running out to make grandkids rich 22 Sep 2010 Facebook working on creating two smartphone devices: report 9:01am EDT Wind could have parted Red Sea for Moses: report 21 Sep 2010 Women trading Wall Street for Main Street 22 Sep 2010 Obesity rates remain 'disturbingly high' 21 Sep 2010 Watched NASA unveils latest mars rover Tue, Sep 21 2010 Soros: Gold "not safe" Wed, Sep 15 2010 Hilton detained; Gaga rallies Tue, Sep 21 2010 NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Special report Welcome to Nokia, Mr. Elop The biggest cellphone company in the world has spent the past few years searching for a way to take on Apple and RIM. Now it has turned to an unknown Canadian with no background in mobiles. Can Stephen Elop make Nokia cool again? Full Article Factbox: Key problems facing new Nokia CEO NBCU unlikely to join Apple 99-cent rentals Tweet This Share on LinkedIn Share on Facebook Related News NBCU CEO unlikely to join Apple 99-cent rentals Wed, Sep 22 2010 Threat of Netflix sends big media shares down Thu, Sep 16 2010 Murdoch: Global economy is still not out of turmoil Thu, Sep 2 2010 Murdoch: Global economy is still not out of turmoil Thu, Sep 2 2010 Time Warner Cable, Disney reach program deal Thu, Sep 2 2010 Analysis & Opinion When should investors sell their Apple stock? Apple TV? Google TV? Here’s a primer Related Topics Technology » Television » Media » President and Chief Executive Officer of NBC Universal Jeff Zucker arrives at the Simon Wiesenthal Center's 2010 Humanitarian Award Ceremony honoring producer Brian Grazer and director Ron Howard in Beverly Hills, California May 5, 2010. Credit: Reuters/Danny Moloshok NEW YORK | Thu Sep 23, 2010 9:50am EDT NEW YORK (Reuters) - NBC Universal Chief Executive Jeff Zucker said on Wednesday his company is not likely to follow rivals to make its TV shows available for Apple Inc's new 99-cent rental service unveiled earlier this month. Offering NBC's shows for that price on the Apple TV service would undermine the value of their shows, he said. "We do not think 99 cents is the right price point for our content. ... We thought it would devalue our content," Zucker said at a Goldman Sachs investor conference. He pointed to the fact NBC shows are already available for $1.99 for download on Apple's iTunes service. CBS Corp Chief Executive Leslie Moonves did not rule out talking with Apple again at some point next year, but said he would not rent his shows to the service for now. "Our content is the family jewels," he said at the conference. Apple inked a deal with News Corp's Fox and Walt Disney's ABC to make their shows available for 99 cents per rental when it announced the launch of the new Apple TV box. News Corp President Chase Carey, also speaking at the conference, described the Apple 99-cent deal as a "short-term test." NBC Universal is in the process of being merged with Comcast Corp's entertainment unit in a new joint venture with current owner General Electric Co, pending the outcome of an ongoing regulatory review. Comcast Chief Financial Officer Michael Angelakis said earlier at the conference that the merger is still on course to be completed by the end of the year. (Reporting by Yinka Adegoke and Jennifer Saba; Editing by Richard Chang) Technology Television Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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