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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Australia China India Indonesia Japan Malaysia Philippines Thailand Vietnam Search Search: China's future execs seek their inner chicken By CHICHI ZHANG,Associated Press Writer AP - Monday, January 12 BEIJING - Amena Schlaijker makes her students cluck like chickens, mimic a toothbrush, jump up and down or pretend to die an agonizing death. The aim is to make budding business leaders think outside the box. It may sound extreme, but this is China, where students have grown up on rote learning and the ruling Communist Party has long discouraged creative thinking lest it lead to challenging authority. "You can tell them to think outside of the box, but some employees don't even have the concept of a box to begin with," said Roy Magee, an Australian whose training company, AchieveGlobal, has operated in China since 1997. "We just have to go in and start from scratch." It comes as the government works on the economy's next leap forward _ to transform the nation's industry from "Made in China" to "Invented in China." Addressing parliament last year, President Hu Jintao spoke of making China a nation of innovators. At the same time, China is recognizing that as wages and land prices rise, it is no longer a cheap place to manufacture other countries' products, and needs to invent its own to remain globally competitive. While the state is spending billions of dollars on technology parks, research grants and art programs, the drive for creativity has spawned a market for classes run by foreign trainers like Schlaijker and Magee. "It's a matter of survival," said Schlaijker, a Chinese-speaking American who works in Shanghai for ?What If!, a British marketing and employee-development consultancy. That's where those chicken impressions come in. During an English-language session at a Shanghai golf resort, ?What If! trainers worked with L'Oreal China employees to psyche them up for creative thinking. Trainees flapped their arms, mimicking a "sexy," "happy" or "Italian" bird. A rubber chicken thrown down the hall disturbed a Prada conference next door. In one of the more bizarre exercises, participants gathered in a circle and pretended to die horribly. The room filled with choking moans and high-pitched screams as each vied to produce the most awful death throes. "Everyone felt awkward at first, but it definitely got our energy level pumping for brainstorming," said a grinning participant from L'Oreal China, who would not give his name because the company does not want participants talking to reporters. In a session for Sainsbury's Supermarkets Ltd., Britain's No. 3 supermarket chain, trainees were told to impersonate ingredients of a new stir-fry product. One tilted her body like a bottle of cooking oil, while another played the spatula, running around and pushing the rest, who jumped around like ingredients on fire. The lesson? That the timing of tossing in ingredients is the key to cooking a perfect meal. The official Xinhua News Agency said China produced 5 million university graduates in 2007, but experts say only a fraction acquired the innovative thinking that would make a good multinational executive. "There's a lack of creative teaching in schools here, but we bring in pro-active students with potential and train them," said Sam Jacobs, British creative director at Jellymon Shanghai, a media design company that moved its operations from London to China. "There's no question that the biggest obstacle holding China back from becoming a true global player is innovation." Traditional Confucian thinking regards a country's leader as having the most important job, and the Communist Party has kept that idea alive by preaching that only an elite of party specialists are fit to wield power. In contrast, businessmen are seen as one-dimensional, selfish and money-hungry. That stereotype was evident at a business class at Tsinghua University in Beijing. Could a business executive lead a country? "No," came the unanimous reply. "It's obvious that an entrepreneur does not have the skills to lead millions, even if their company has thousands of people," said Huang Ziyi, a sophomore business management major. At the college level, a Netherlands-based group, the International Association of Science, Economy and Commerce Students, is trying to develop Chinese students' creativity to promote socially responsible business. The group runs an eight-course program in Beijing called the Center for Dream Enterprise, or CODE, and plans to expand throughout Asia. Any undergraduate in the capital can join for a $10 fee. "We want to open the students' minds and give them hope," said Andrea Krause, a German CODE instructor. "As a result of these discussions, we hope they'll realize there isn't always one right answer and that the possibilities are endless." ___ On the Net: AchieveGlobal: http://www.achieveglobal.com Jellymon: http://www.jellymon.com ?What If!: http://www.whatifinnovation.com CODE (in Chinese): http://www.d2dcode.com Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Asia Pacific 6 troops, 40 militants killed in Pakistan attackAP - Monday, January 12 Japanese reading of WWII history stirs debateAP - Monday, January 12 China's future execs seek their inner chickenAP - Monday, January 12 Nurseries importing fewer plants but hope festive period will boost businessChannel NewsAsia - Monday, January 12 Thailand holds by-elections in key test for new PMAFP - Monday, January 12 Most Popular – Asia Pacific Viewed Britain's Prince Harry apologises for racist language Israeli troops push deeper into Gaza's main city Is Tintin gay? 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